Автор: Marshall Perry Название: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More ISBN: 1599185059 ISBN-13(EAN): 9781599185057 Издательство: Неизвестно Рейтинг: Цена: 3087.00 р. Наличие на складе: Есть (1 шт.) Описание: Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one`s natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.
Автор: Brooks Название: Introductory Econometrics for Finance ISBN: 1107661455 ISBN-13(EAN): 9781107661455 Издательство: Cambridge Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.
Автор: Koku Название: Decision Making in Marketing and Finance ISBN: 1137379472 ISBN-13(EAN): 9781137379474 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.
Автор: Rajagopal Название: Marketing Decision Making And The Management Of Pricing ISBN: 1466640944 ISBN-13(EAN): 9781466640948 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.
Автор: Baker H Kent Название: Behavioral Finance ISBN: 0470499117 ISBN-13(EAN): 9780470499115 Издательство: Wiley Рейтинг: Цена: 13306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance.
Автор: Berend Wierenga; Ralf van der Lans Название: Handbook of Marketing Decision Models ISBN: 3319569392 ISBN-13(EAN): 9783319569390 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Описание: This book is devoted to recent developments and applications of multiple criteria decision aid tools in the field of finance, insurance and investment.
Автор: Erricos John Kontoghiorghes; B. Rustem; S. Siokos Название: Computational Methods in Decision-Making, Economics and Finance ISBN: 1402008392 ISBN-13(EAN): 9781402008399 Издательство: Springer Рейтинг: Цена: 41787.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Computing has become essential for the modeling, analysis, and optimization of systems. This book deals with the algorithms, computational analysis, and decision models. It includes chapters that are organized in two parts: optimization models of decisions and models of pricing and equilibria.
Автор: Prof. Dr. Harley Krohmer; Dirk Weissbrich Название: The Marketing-Sales-Finance Triangle ISBN: 3834919217 ISBN-13(EAN): 9783834919212 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This thesis addresses important research gaps in the literature on the marketing-finance interface. While there have been considerable research activities on marketing-finance topics such as marketing assets or marketing metrics, only few scholars have looked at the organizational interface between marketing and finance. We know surprisingly little about how marketing, sales, and finance units actually work together within organizations. In his PhD thesis Dirk Weissbrich chooses a qualitative research design to gain insight into this unknown organizational phenomenon. Drawing on 78 face-to-face interviews with managers from marketing, sales, and finance in 42 companies, the author develops a better understanding of the organizational link between marketing, sales, and finance units. Specifically, Dirk Weissbrich makes three major research contributions. First, the author introduces the idea of the marketing-sales-finance triangle and explores eight finance-related key interaction fields and decision areas: (1) Plans & Budgets, (2) Reports & Analyses, (3) Cost Optimization, (4) Calculations & Investment Management, (5) Financial Accounting, (6) Debtor Management, (7) Compliance & Risk Management, and (8) Pricing. The author describes in detail how marketing, sales, and finance cooperate in each key interaction field and decision area. Second, the author discusses each function's value added to the respective interaction field and decision area in the marketing-sales-finance-triangle. On the basis of these interaction field specific insights, a more general picture on the role of each function in the marketing-sales-finance triangle is developed.
Автор: Erricos John Kontoghiorghes; B. Rustem; S. Siokos Название: Computational Methods in Decision-Making, Economics and Finance ISBN: 1441952306 ISBN-13(EAN): 9781441952301 Издательство: Springer Рейтинг: Цена: 41787.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Computing has become essential for the modeling, analysis, and optimization of systems. This book is devoted to algorithms, computational analysis, and decision models. The chapters are organized in two parts: optimization models of decisions and models of pricing and equilibria.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
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