Îïèñàíèå: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
Àâòîð: M. Beck-Burridge; J. Walton Íàçâàíèå: Sports Sponsorship and Brand Development ISBN: 0333925408 ISBN-13(EAN): 9780333925409 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 9083.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
