Sports Sponsorship and Brand Development, M. Beck-Burridge; J. Walton

Автор: Philip Gross
Название: Growing Brands Through Sponsorship
ISBN: 3658072490 ISBN-13(EAN): 9783658072490
Издательство: Springer
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Цена: 9781.00 р.
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Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.

Автор: Fortunato John A.
Название: Sports Sponsorship: Principles and Practices
ISBN: 0786474319 ISBN-13(EAN): 9780786474318
Издательство: Mare Nostrum (Eurospan)
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Цена: 6653.00 р.
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Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

Автор: Christian Lucas
Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
ISBN: 3658076836 ISBN-13(EAN): 9783658076832
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.