Автор: Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove Название: Scaling the Tail: Managing Profitable Growth in Emerging Markets ISBN: 1137543531 ISBN-13(EAN): 9781137543530 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Описание: Highlights 24 lessons that can facilitate a corporation`s entry into China. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, this title gives the reader the basic steps needed to plan effectively and efficiently.
Описание: Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients.
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