Determinants of Private Label Attitude, Stefanie Wei?

Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A
Название: Advances in National Brand and Private Label Marketing
ISBN: 3319201816 ISBN-13(EAN): 9783319201818
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.

Автор: Prof. Dr. Thomas Mellewigt; Anna Krzeminska
Название: Determinants and Management of Make-and-Buy
ISBN: 3834912751 ISBN-13(EAN): 9783834912756
Издательство: Springer
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Цена: 10480.00 р.
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Описание: Foreword In her dissertation Anna Krzeminska deals with the determinants and the management of make-and-buy decisions. Make-and-buy describes the simultaneous use of in-house prod- tion and external procurement of a good or service. Today make-and-buy can be found in many industries and corporate sectors; the simultaneous use of in-house production and external procurement can, for example, be found in the automotive, telecommunications, and IT industry, as well as in pharmaceutical research-and-development projects, the assignment of sales representatives, and in franchising businesses. Make-or-buy, in contrast, refers to the decision between the alternatives of in-house production versus external procurement (e.g. Boerner and Macher 2002) and has been studied extensively. Studies relating to the ma- and-buy perspective, however, are rare. Anna Krzeminska approaches this gap in the literature in the here presented thesis by investigating determinants, management, and performance implications of make-and-buy. Firstly, Anna Krzeminska reviews the existing research on make-and-buy. She points out that, in spite of a thorough literature research, merely 17 contributions on make-and-buy in the industrial purchasing context could be identified over the last 30 years. Analyzing the existing literature, she discovers an interesting paradox: while there is no evident consensus in the literature on whether transaction cost economics (TCE) is a useful approach to explain ma- and-buy, she finds that TCE is by far the predominant approach used to explain this phe- menon. Against this background she proceeds by systematically scrutinize the potential of TCE to explain make-and-buy.

Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A
Название: Advances in National Brand and Private Label Marketing
ISBN: 3319597000 ISBN-13(EAN): 9783319597003
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

Автор: Christian Willi Scheiner
Название: Fundamental Determinants of Entrepreneurial Behaviour
ISBN: 3834915262 ISBN-13(EAN): 9783834915269
Издательство: Springer
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Цена: 10480.00 р.
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Описание: Foreword In the academic field of entrepreneurship a multitude of research about the - tives regarding the new venture creation has been conducted. But we still don't understand how people - especially students - develop their founding intentions. The knowledge about influencing factors that foster or impede this process and about differences between male and female entrepreneurs is also not sufficient. In this remarkable book the author, Christian Scheiner, presents the results of several empirical studies which he recently conducted. Based on an innovative model which integrates proven theoretical concepts like "planned behaviour," "organisational socialisation," "gender theory" and "social learning," the author is able to identify main influencing factors upon the founding intentions of (- tential) academic entrepreneurs. He also delivers empirical evidence that the founding motives as well as the intentions itself differ between German and Br- ish students. These and many other empirical results that are presented and discussed in this book are finally transformed into recommendations of how to enhance entrep- neurial education, especially in universities. The author finally presents a survey of entrepreneurial initiatives that are already fostering the entrepreneurial acti- ties of academic and non-academic founders in Germany. Based on excellent research, this book offers new and innovative insights in the "early phases" of the new venture creation process. It can be highly recomme- ed for researchers as well as practitioners who are engaged in the field of ent- preneurial education. Prof. Dr. Kai-Ingo Voigt

Автор: Tony Ellson
Название: Culture and Positioning as Determinants of Strategy
ISBN: 1403917515 ISBN-13(EAN): 9781403917515
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

Автор: Mart?nez-L?pez
Название: Advances in National Brand and Private Label Marketing
ISBN: 3319399454 ISBN-13(EAN): 9783319399454
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.