Advances in National Brand and Private Label Marketing, Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A

Автор: Mart?nez-L?pez
Название: Advances in National Brand and Private Label Marketing
ISBN: 3319399454 ISBN-13(EAN): 9783319399454
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Автор: Stefanie Wei?
Название: Determinants of Private Label Attitude
ISBN: 3658086718 ISBN-13(EAN): 9783658086718
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Various psychographic traits that most directly influence consumers` private label attitudes are the focal point of Stefanie Weiss` investigation. The hypothesized relationships between consumers` private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire.

Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A
Название: Advances in National Brand and Private Label Marketing
ISBN: 3319597000 ISBN-13(EAN): 9783319597003
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L?
Название: National Brands and Private Labels in Retailing
ISBN: 3319071939 ISBN-13(EAN): 9783319071930
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

Автор: Tony Holkham
Название: Label Writing and Planning
ISBN: 075140361X ISBN-13(EAN): 9780751403619
Издательство: Springer
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Цена: 16070.00 р.
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Описание: The label on your product is the most important document you produce. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context.

Название: Advances in tourism destination marketing
ISBN: 0415492386 ISBN-13(EAN): 9780415492386
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

Автор: Leonidas C. Leonidou; Constantine S. Katsikeas; Sa
Название: Advances in Global Marketing
ISBN: 3319613847 ISBN-13(EAN): 9783319613840
Издательство: Springer
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Цена: 30745.00 р.
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Описание:

International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models.- Reverse internationalization: A review and suggestions for future research.- The roles of INVs and their agents in the organization of marketing tasks.- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization.- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms.- Strengthening innovation for greater exporting: A strategic path for developing country firms.- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective.- Comparative Thick Descripti

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.