Описание: "A column by Glenn Garvin on Dec. 20 stated that the National Science Foundation 'funded a study on Jell-O wrestling at the South Pole.' That is incorrect. The event took place during off-duty hours without NSF permission and did not involve taxpayer funds."
Corrections such as this one from the Miami Herald have become a familiar sight for readers, especially as news cycles demand faster and faster publication. While some factual errors can be humorous, they nonetheless erode the credibility of the writer and the organization. And the pressure for accuracy and accountability is increasing at the same time as in-house resources for fact-checking are dwindling. Anyone who needs or wants to learn how to verify names, numbers, quotations, and facts is largely on their own.
Enter The Chicago Guide to Fact-Checking, an accessible, one-stop guide to the why, what, and how of contemporary fact-checking. Brooke Borel, an experienced fact-checker, draws on the expertise of more than 200 writers, editors, and fellow checkers representing the New Yorker, Popular Science, This American Life, Vogue, and many other outlets. She covers best practices for fact-checking in a variety of media--from magazine articles, both print and online, to books and documentaries--and from the perspective of both in-house and freelance checkers. She also offers advice on navigating relationships with writers, editors, and sources; considers the realities of fact-checking on a budget and checking one's own work; and reflects on the place of fact-checking in today's media landscape.
"If journalism is a cornerstone of democracy, then fact-checking is its building inspector," Borel writes. The Chicago Guide to Fact-Checking is the practical--and thoroughly vetted--guide that writers, editors, and publishers need to maintain their credibility and solidify their readers' trust.
Автор: Kuehn S & Lingwall J Название: The Basics of Media Writing ISBN: 1506308104 ISBN-13(EAN): 9781506308104 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Автор: Tony Holkham Название: Label Writing and Planning ISBN: 1461285232 ISBN-13(EAN): 9781461285236 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The label on your product is the most important document you produce. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319399454 ISBN-13(EAN): 9783319399454 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319597000 ISBN-13(EAN): 9783319597003 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319201816 ISBN-13(EAN): 9783319201818 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
