Описание: Innovations in Social Marketing and Public Health Communication
Автор: Alon Ilan Название: Global Marketing ISBN: 1138807885 ISBN-13(EAN): 9781138807884 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Название: Advances in tourism destination marketing ISBN: 0415492386 ISBN-13(EAN): 9780415492386 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319399454 ISBN-13(EAN): 9783319399454 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319597000 ISBN-13(EAN): 9783319597003 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319201816 ISBN-13(EAN): 9783319201818 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Kotabe, Masaaki Название: Global marketing management ISBN: 0470505745 ISBN-13(EAN): 9780470505748 Издательство: Wiley Рейтинг: Цена: 27718.00 р. Наличие на складе: Поставка под заказ.
Описание: Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
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