Low-Income Consumers as a Source of Innovation, Aline Kr?mer
Автор: Foxall Название: Consumers in Context ISBN: 1138962899 ISBN-13(EAN): 9781138962897 Издательство: Taylor&Francis Рейтинг: Цена: 39811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Описание: This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.
Автор: Herstatt Название: Open Source Innovation ISBN: 1138802026 ISBN-13(EAN): 9781138802025 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together rigorous academic research and business importance to systematically explore open source innovation, from the literature and basics of the phenomenon, to participant behavior, to the impact on businesses and economies.
Автор: Oliver Som; Eva Kirner Название: Low-tech Innovation ISBN: 3319099728 ISBN-13(EAN): 9783319099729 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An outcome of several years of dedicated research conducted at the Fraunhofer Institute for Systems and Innovation Research (ISI), this book will prove of immense value to researchers and policy makers dealing with innovation and knowledge strategy.
Автор: Vyas Название: Low Cost, Low-Tech Innovation ISBN: 0415818990 ISBN-13(EAN): 9780415818995 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.
This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.
Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.
Автор: Oliver Som; Eva Kirner Название: Low-tech Innovation ISBN: 3319353551 ISBN-13(EAN): 9783319353555 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An outcome of several years of dedicated research conducted at the Fraunhofer Institute for Systems and Innovation Research (ISI), this book will prove of immense value to researchers and policy makers dealing with innovation and knowledge strategy.
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