Consumers in Context, Foxall

Автор: Clarke J et al
Название: Creating Citizen-Consumers
ISBN: 1412921341 ISBN-13(EAN): 9781412921343
Издательство: Sage Publications
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Цена: 9346.00 р.
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Описание: Explores theoretical, political, policy and practice issues that arise in the shift towards consumerism. This book offers an understanding of the relationships between people and services, and argues for a model based on interdependence, respect, and partnership. It is intended for those studying social policy and cultural studies.

Автор: Aline Kr?mer
Название: Low-Income Consumers as a Source of Innovation
ISBN: 3658089296 ISBN-13(EAN): 9783658089290
Издательство: Springer
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Цена: 9141.00 р.
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Описание: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Автор: Lebergott Stanley
Название: Pursuing Happiness: American Consumers in the Twentieth Century
ISBN: 0691607583 ISBN-13(EAN): 9780691607580
Издательство: Wiley
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Цена: 4752.00 р.
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Описание: Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees

Автор: Bevir
Название: Governance, Consumers and Citizens
ISBN: 0230517285 ISBN-13(EAN): 9780230517288
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and policy agendas. It questions the changing place of the consumer as citizen in recent trends in governance, the tensions between competing ideas and practices of consumerism, and the active role of consumers in governance.

Автор: Parreno, Mafe & Scribner
Название: Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN: 1466683422 ISBN-13(EAN): 9781466683426
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.