The Visual Language of Technique, Luigi Cocchiarella
Автор: Luigi Cocchiarella Название: The Visual Language of Technique ISBN: 331905340X ISBN-13(EAN): 9783319053400 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is inspired by the second seminar in a cycle connected to the celebrations of the 150th anniversary of the Politecnico di Milano. "Working with the Image Description Processing Prediction" was the motto of this meeting, aiming to point out the role of Visual Language not only in describing reality, but also in supporting the thinking processes in Science (prediction), in Art (invention), in Technical studies (prevision) and in identifying and working on both visible and invisible phenomena. As John Barrow states, "So often a picture is better than a thousand words" and "The visual language is the most natural, while the other language could reasonably be considered as 'postscripts' to the human story". The essays included in the volume (from lectures, the poster session, interviews and round table) will show the wide range of technical possibilities connected with the present use of the Image, especially thanks to Computer Graphics, from 3D Modeling to Augmented Reality, while also offering a glimpse of interesting theoretical perspectives. In the end, as noted by Martin Heidegger, the word "theory" not only comes from the Ancient Greek verb "theoreo", that is "to see, to observe", but it also echoes the words "theos" and "thea", namely "god" and "goddess", and above all, it shares the root with the term "aletheia", which is the "truth", which is not far from the ultimate goal of research.
Автор: James E. Miller Jr. Название: The Fictional Technique of Scott Fitzgerald ISBN: 9401764751 ISBN-13(EAN): 9789401764759 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: O. Garcia and L. Wei Название: Translanguaging: Language, Bilingualism and Education ISBN: 1137385758 ISBN-13(EAN): 9781137385758 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses how the new linguistic concept of `Translanguaging` has contributed to our understandings of language, bilingualism and education, with potential to transform not only semiotic systems and speaker subjectivities, but also social structures.
Автор: Kern Название: Language, Literacy, and Technology ISBN: 1107036488 ISBN-13(EAN): 9781107036482 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how technology matters to language and the ways in which we use it. Richard Kern provides an historical framework through which to understand new literacy practices and a set of principles by which to organize language and literacy education in the twenty-first century.
Language, Culture, Identity and Citizenship in College Classrooms and Communities examines what takes place in writing classrooms beyond academic analytical and argumentative writing to include forms that engage students in navigating the civic, political, social and cultural spheres they inhabit. It presents a conceptual framework for imagining how writing instructors can institute campus-wide initiatives, such as Writing Across Communities, that attempt to connect the classroom and the campus to the students' various communities of belonging, especially students who have been historically underserved.
This framework reflects an emerging perspective--writing across difference--that challenges the argument that the best writing instructors can do is develop the skills and knowledge students need to make a successful transition from their home discourses to academic discourses. Instead, the value inherent in the full repertoire of linguistic, cultural and semiotic resources students use in their varied communities of belonging needs to be acknowledged and students need to be encouraged to call on these to the fullest extent possible in the course of learning what they are being taught in the writing classroom. Pedagogically, this book provides educators with the rhetorical, discursive and literacy tools needed to implement this approach.
Автор: Luigi Cocchiarella Название: The Visual Language of Technique ISBN: 3319053256 ISBN-13(EAN): 9783319053257 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book is inspired by the third seminar in a cycle connected to the celebrations of the 150th anniversary of the Politecnico di Milano (July 2013). "Educating by Image. Teaching Styles vs Learning Styles" was the motto of this meeting. The contributions (coming from lectures, the poster session, interviews and round table) aim to propose an updated look at visual education, highlighting how digital tools and networks have profoundly affected the "representational styles" of the teachers and the "cognitive styles" of the learners, while at the same time reaffirming the importance of the interaction between the two groups. As Herbert Alexander Simon once said, "Learning results... only from what the student does and thinks"; therefore "the teacher can advance learning only by influencing what the student does to learn". That is no mean feat if we consider that, according to Benjamin Samuel Bloom, visual education not only involves the pure cognition, but also the affective and the psychomotor domains, not to mention the social aspects. This is why, alongside some theoretical and historical retrospectives, the contributions recommend a continuous revision of "what" and "how" could be included in the academic curricula, also in connection with secondary schools, the professional world, targeted Lifelong Learning Programmes for students and teachers. The volume includes an interview with the science journalist and writer Piero Angela.
Автор: Hult Francis M Название: Research Methods in Language Policy and Planning ISBN: 1118308395 ISBN-13(EAN): 9781118308394 Издательство: Wiley Рейтинг: Цена: 6803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first volume exclusively devoted to research methods in language policy and planning (LPP).
Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.
This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Описание: Methods for the Ethnography of Communication is a guide to conducting ethnographic research in classroom and community settings that introduces students to the field of ethnography of communication, and takes them through the recursive and nonlinear cycle of ethnographic research. Drawing on the mnemonic that Hymes used to develop the Ethnography of SPEAKING, the authors introduce the innovative CULTURES framework to provide a helpful structure for moving through the complex process of collecting and analyzing ethnographic data and addresses the larger "how-to" questions that students struggle with when undertaking ethnographic research. Exercises and activities help students make the connection between communicative events, acts, and situations and ways of studying them ethnographically. Integrating a primary focus on language in use within an ethnographic framework makes this book an invaluable core text for courses on ethnography of communication and related areas in a variety of disciplines.
Автор: Weatherall Название: Language, Discourse and Social Psychology ISBN: 140399594X ISBN-13(EAN): 9781403995940 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Language and communication are central features of social behaviour. So, it is somewhat surprising that the social psychological study of this area has a relatively short history. In this book a leading group of scholars overview the history, theories and methods of the field, and showcase the latest developments in cutting-edge empirical work.
Описание: This is the first volume exclusively devoted to research methods in language policy and planning (LPP).
Автор: Lazzeretti Название: The Language of Museum Communication ISBN: 1137571489 ISBN-13(EAN): 9781137571489 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.
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