European Retail Research, Thomas Foscht; Dirk Morschett; Thomas Rudolph; Pet
Автор: Peter Burnham; Karin Gilland Lutz; Wyn Grant Название: Research Methods in Politics ISBN: 0230019854 ISBN-13(EAN): 9780230019850 Издательство: Springer Рейтинг: Цена: 6148.00 р. Наличие на складе: Поставка под заказ.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
Автор: Loraine Blaxter Название: How to Research (Open Up Study Skills) ISBN: 033523867X ISBN-13(EAN): 9780335238675 Издательство: McGraw-Hill Рейтинг: Цена: 4803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to Research is a clear and accessible guide to the business of doing a research project. It systematically takes the reader through from the planning to the writing up and finishing off.
Автор: Coolican Hugh Название: Research Methods and Statistics in Psychology ISBN: 1444170112 ISBN-13(EAN): 9781444170115 Издательство: Taylor&Francis Рейтинг: Цена: 6276.00 р. Наличие на складе: Поставка под заказ.
Описание: "Research Methods and Statistics in Psychology, sixth edition, provides comprehensive coverage of both quantitative and qualitative methods and statistics. The new edition has been updated to reflect recent software updates and advances in knowledge. This classic research methods text is an essential purchase for all psychology students studying at degree level and beyond"--
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Автор: Dunn Название: Research Methods for Social Psychology ISBN: 1405149809 ISBN-13(EAN): 9781405149808 Издательство: Wiley Рейтинг: Цена: 5859.00 р. Наличие на складе: Поставка под заказ.
Описание: "Research Methods for Social Psychology" teaches students to think like an experimental social psychologist. Striking a balance between theoretical
sophistication and hands-on activities and exercises, this engaging text offers a friendly approach to methodology and a successful means of motivating students to design and execute
their own social psychological research. This book presents active learning activities on social psychology in each chapter, as well as thought exercises at the end of each
chapter.
It offers guidance on developing social psychology research topics, advice on ethics reviews of research projects, instructions on how to design independent and
dependent variables, and assistance with performing a post-experimental interviews with participants. There is a stand alone chapter on basic data analysis, in addition to directions for
putting statistical results into words. It offers guidance on writing APA-style summaries of social psychology experiments, as well as giving oral and poster presentations; includes a
sample annotated APA-style lab report.
It contains instructor test bank with questions and answers for each chapter available at the website.
Автор: Glasman-deal, Hilary Название: Science research writing for non-native speakers of english ISBN: 184816310X ISBN-13(EAN): 9781848163102 Издательство: World Scientific Publishing Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed to enable non-native English speakers to write science research for publication in English, this book is intended as a do-it-yourself guide for those whose English language proficiency is above intermediate. It guides them through the process of writing science research and also helps with writing a Master`s or Doctoral thesis in English.
Автор: Frege, Carola Название: Employment Research and State Traditions ISBN: 0199208069 ISBN-13(EAN): 9780199208067 Издательство: Oxford Academ Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Carola Frege explores the evolution of employment research, showing how the field of study we know today grew out of industrial and democratic transformations in 19th century. Comparing this evolution in different countries, Frege traces the influence of distinct state traditions, and draws out the implications for contemporary and future research.
Автор: Bernhard Swoboda; Dirk Morschett; Thomas Rudolph; Название: European Retail Research ISBN: 3834910848 ISBN-13(EAN): 9783834910844 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact between producers and consumers, making the physical retailer of information-based products or intangibles redundant. These developments are widely seen as effects of the Internet evolution and have been ext- sively discussed and debated. However, over the last three years, a new generation of online tools, applications and approaches such as blogs, wikis, online communities and virtual worlds, commonly referred to as Web 2. 0 or Social Media, are increasingly attracting the - tention of practitioners and, recently, of academics. As often happens when revolutionary - novations become booming business, research and theoretical underpinning on the Web 2. 0 issue is still very limited and there is not even a generally accepted definition. What most people would agree though is that a fundamental element of Web 2.
Автор: Peter Schnedlitz; Dirk Morschett; Thomas Rudolph; Название: European Retail Research ISBN: 3834922544 ISBN-13(EAN): 9783834922540 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Schogel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies "a good starting base to get even more dominant in the future" (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become "crucial to survive" (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors.
Автор: White S. Название: Doing Educational Research in Rural Settings ISBN: 041582351X ISBN-13(EAN): 9780415823517 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Doing Educational Research in Rural Settings is a much-needed guidefor educational researchers whose research interests are located outside metropolitan areas in places that are generically considered to be rural. This book is both timely and important as it takes up the key question of how to conduct educational research within and for rural communities. It explores the impact of educational research in such contexts in terms of the lasting good of research and also those being researched.
The authorship is international, which brings together researchers experienced in conducting educational inquiry in rural places from across European, Australian, American, and Canadian contexts, allowing readers insight into national and regional challenges. It also draws on the research experiences and methodological challenges faced by senior figures in the field of rural educational research, as well as those in their early careers.
Key topics include:
Working with and within the rural;
The impact of educational globalisation and the problematisation of cultural difference in social research;
Researcher subjectivities;
The position of education research in rural contexts;
The usefulness of research
Reciprocity and converging interest;
Ethics and confidentiality.
This book is uniquely written with an eye to practicality and applicability, and will be an engaging guide for higher degree and doctoral students seeking to gain a stronger understanding of educational research in rural settings.
Автор: Kapiszewski Название: Field Research in Political Science ISBN: 0521184835 ISBN-13(EAN): 9780521184830 Издательство: Cambridge Academ Рейтинг: Цена: 5702.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This path-breaking book reconceptualizes field research in political science, explaining the practices that scholars employ and the principles that guide their work. It will equip students and researchers with the concepts and techniques they need to succeed in the field.
A practical guide to using modern software effectively in quantitative research in the social and natural sciences.
This book offers a practical guide to the computational methods at the heart of most modern quantitative research. It will be essential reading for research assistants needing hands-on experience; students entering PhD programs in business, economics, and other social or natural sciences; and those seeking quantitative jobs in industry. No background in computer science is assumed; a learner need only have a computer with access to the Internet. Using the example as its principal pedagogical device, the book offers tried-and-true prototypes that illustrate many important computational tasks required in quantitative research. The best way to use the book is to read it at the computer keyboard and learn by doing.
The book begins by introducing basic skills: how to use the operating system, how to organize data, and how to complete simple programming tasks. For its demonstrations, the book uses a UNIX-based operating system and a set of free software tools: the scripting language Python for programming tasks; the database management system SQLite; and the freely available R for statistical computing and graphics. The book goes on to describe particular tasks: analyzing data, implementing commonly used numerical and simulation methods, and creating extensions to Python to reduce cycle time. Finally, the book describes the use of LaTeX, a document markup language and preparation system.
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