Contemporary Wine Marketing and Supply Chain Management, Daniel J. Flint; Susan L. Golicic; Paola Signori

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Mare Nostrum (Eurospan)
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Цена: 47401.00 р.
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Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Автор: Tsan-Ming Choi; T. C. Edwin Cheng
Название: Sustainable Fashion Supply Chain Management
ISBN: 3319381377 ISBN-13(EAN): 9783319381374
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic.In the fashion industry, disposable fashion under the fast fashion concept has become a trend.

Автор: Gerhard Aust
Название: Vertical Cooperative Advertising in Supply Chain Management
ISBN: 3319384422 ISBN-13(EAN): 9783319384429
Издательство: Springer
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Цена: 11179.00 р.
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Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.

Автор: Narendra Agrawal; Stephen A. Smith
Название: Retail Supply Chain Management
ISBN: 1441946276 ISBN-13(EAN): 9781441946270
Издательство: Springer
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Цена: 15372.00 р.
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Описание: The complex demands of modern retail are cutting into the profitability of many businesses. In this seminal book, leading researchers provide a detailed review of cutting edge methodologies that address and remedy the supply-chain woes in the retail world.

Автор: Tadajewski
Название: Critical Marketing - Issues in Contemporary Marketing
ISBN: 0470511982 ISBN-13(EAN): 9780470511985
Издательство: Wiley
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Цена: 8077.00 р.
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Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.