Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Bradford Название: Fashion Journalism ISBN: 0815386834 ISBN-13(EAN): 9780815386834 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide.
Автор: Mitchell, Rebecca (university Of Birmingham, Uk) Название: Fashioning the victorians ISBN: 1350023396 ISBN-13(EAN): 9781350023390 Издательство: Bloomsbury Academic Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a unique anthology of primary texts, this sourcebook opens a window on the writing that shaped and mirrored Victorian fashion, taking us from corsets to crinolines, dandies to decadent 'New Women'. A user-friendly collection that provides a solid grounding in the fashion history of the nineteenth century, it brings together for the first time sources that trace the evolution of dress and the social, cultural and political discourses that influenced it.
Featuring seminal writings by authors and commentators such as Oscar Wilde, Thorstein Veblen and Sarah Stickney Ellis, plus satirical cartoons, illustrations and fashion plates from key sources such as Punch magazine, it combines primary texts and illustrations with accessible explanatory notes to offer a wide-ranging overview of the period for both students and researchers.
Each section opens with an introduction that examines the major trends in Victorian clothing - and the material, economic, scientific and cultural forces driving those trends - situating the texts in the pressing social anxieties and pleasures of the time. Exploring both menswear and womenswear, and key topics such as corsetry, dress reform and mourning, Mitchell extends her analysis into interdisciplinary fields including gender studies and literature, and guides the reader with a timeline, glossary and further readings.
Автор: Haulman Название: The Politics Of Fashion In Eighteenth-Century America ISBN: 1469619016 ISBN-13(EAN): 9781469619019 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5405.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In eighteenth-century America, fashion served as a site of contests over various forms of gendered power. Here, Kate Haulman explores how and why fashion - both as a concept and as the changing style of personal adornment - linked gender relations, social order, commerce, and political authority during a time when traditional hierarchies were in flux. In the see-and-be-seen port cities of Boston, New York, Philadelphia, and Charleston, fashion, a form of power and distinction, was conceptually feminized yet pursued by both men and women across class ranks. Haulman shows that elite men and women in these cities relied on fashion to present their status but also attempted to undercut its ability to do so for others. Disdain for others' fashionability was a means of safeguarding social position in cities where the modes of dress were particularly fluid and a way to maintain gender hierarchy in a world in which women's power as consumers was expanding. Concerns over gendered power expressed through fashion in dress, Haulman reveals, shaped the revolutionary-era struggles of the 1760s and 1770s, influenced national political debates, and helped to secure the exclusions of the new political order.
Автор: Helen Warner Название: Fashion on Television: Identity and Celebrity Culture ISBN: 0857854410 ISBN-13(EAN): 9780857854414 Издательство: Bloomsbury Academic Рейтинг: Цена: 4434.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Fashion on Television provides a comprehensive critical examination of the intersection between fashion, television and celebrity culture. The book brings together theoretical approaches to the symbolic force of television and fashion-forward programming on a global scale.
Examining case studies such as Sex and the City, Gossip Girl, Ugly Betty and Mad Men, the book examines how TV has made style icons out of leading actresses and fashion-conscious consumers out of audiences. Using a varied methodology, including textual and contextual analysis, this study explores the cultural uses of onscreen fashion at the level of industry, text and intertext.
Fashion on Television is essential reading for those seeking to understand the cultural function of costume in a television context. Written accessibly with a multi-disciplinary approach, it will appeal to students and scholars from film and media, fashion and cultural studies, to sociology and women's studies.
Автор: Djurdja Bartlett, Shaun Cole, Agnes Rocamora Название: Fashion Media: Past and Present ISBN: 1350105651 ISBN-13(EAN): 9781350105652 Издательство: Bloomsbury Academic Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.
Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship.
Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Автор: Geczy, Adam (university Of Sydney, Australia) Karaminas, Vicki (massey University, New Zealand) Название: Fashion and masculinities in popular culture ISBN: 1138658685 ISBN-13(EAN): 9781138658684 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Popular culture in the latter half of the twentieth century precipitated a change in style and body image. Postwar film, television, radio shows, pulp fiction and comics placed heroic types firmly within public consciousness. This book concentrates on the evolution of these types from the postwar era and their relationship to present-day fashion.
Автор: Craik Jennifer Название: Face of Fashion ISBN: 1138132209 ISBN-13(EAN): 9781138132207 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life.
Автор: Roy Menarini, Antonella Mascio, Simona Segre Reinach, Ines Tolic Название: Size: A journey into Fashion, Media and Culture ISBN: 8869771741 ISBN-13(EAN): 9788869771743 Издательство: Marston Book Services Рейтинг: Цена: 2970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: At the end of the last century, the so-called "new technologies" started to question the process of design, production, sales and consumption through a radical change, which today re-defines many concepts both in industry and every-day life. The notion of "size" - a cross-cutting term in the cultural and creative sector - has gone through a phase of crisis from which it is now re-emerging, enriched with new meanings and possibilities. To re-define this complex term, the authors of the book have observed the path of audiovisual products and social media, fashion, everyday objects, architectures and cities, and identified in each of these fields elements of continuity, breaking points with the past as well as future alternatives. In this collection of essays, the authors adopt an interdisciplinary approach overcoming the boundaries of their discipline. Through different perspectives this volume presents and develops new paradigms that explain the complexities of the contemporary era and its new "sizes".
Описание: This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in 20th century fashion history. Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events. The new edition has been revised and expanded: there are new sections on eco-fashion, fashion and the museum, major changes in the fashion market in the 21st century (including the impact of new media and retailing networks), new technologies, fashion weeks, the rise of asian fashion centers and more. There are twice as many illustrations. In its second edition, A Cultural History of Fashion in the 20th and 21st Centuries is the ideal introductory text for all students of fashion.
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