Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Alison Matthews David Название: Fashion Victims: The Dangers of Dress Past and Present ISBN: 1350005088 ISBN-13(EAN): 9781350005082 Издательство: Bloomsbury Academic Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From insidious murder weapons to blaze-igniting crinolines, clothing has been the cause of death, disease and madness throughout history, by accident and design. Clothing is designed to protect, shield and comfort us, yet lurking amongst seemingly innocuous garments we find hats laced with mercury, frocks laden with arsenic and literally ‘drop-dead gorgeous’ gowns. Fabulously gory and gruesome, Fashion Victims takes the reader on a fascinating journey through the lethal history of women’s, men’s and children’s dress, in myth and reality. Drawing upon surviving fashion objects and numerous visual and textual sources, encompassing louse-ridden military uniforms, accounts of the fiery deaths of Oscar Wilde’s half-sisters and dancer Isadora Duncan’s accidental strangulation by her long, fringed scarf; the book explores how garments have tormented those who made and wore them, and harmed animals and the environment in the process. Vividly chronicling evidence from Greek mythology to the present day, Matthews David puts everyday apparel under the microscope and unpicks the dark side of fashion. Lavishly illustrated with over 100 images, Fashion Victims is a remarkable resource for everyone from scholars and students to fashion enthusiasts.
Описание: Fashion and Film explores the complex relationships between costume, fashion and popular film. Examining the ways in which costume and fashion are used to construct narrative and identity in contemporary film, this interdisciplinary study also explores how meanings flow on and off screen. What is the impact of celebrity and stardom on the audience's consumption of film? How does film costume interact with other media forms? Sarah Gilligan addresses these key questions using a cross-media analysis of film, advertising and digital media. Based around case studies such as Pirates of the Caribbean , Shakespeare in Love , The Great Gatsby , Save the Last Dance , The Matrix trilogy and The Hunger Games: Catching Fire , together with stars such as Daniel Craig, Gwyneth Paltrow and Emma Watson, this book explores a broad range of film genres and fashion garments, from corsets to flowing coats, cosplay to mobile phones. Using close textual analysis, complex issues of eroticism, fabric fetishism and haptic pleasure, and key themes of gender, celebrity and sexuality, are clearly mapped onto cinematic clothing and the body. Fashion and Film is essential reading for students of fashion, film and media, cultural and gender studies.
Автор: Phyllis G. Tortora Название: Dress, Fashion and Technology: From Prehistory to the Present ISBN: 085785190X ISBN-13(EAN): 9780857851901 Издательство: Bloomsbury Academic Рейтинг: Цена: 17424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Technology has been an essential factor in the production of dress and the cultures of fashion throughout human history. Structured chronologically from prehistory to the present day, this is the first broad study of the complex relationship between dress and technology.
Over the course of human history, dress-making and fashion technology has changed beyond recognition: from needles and human hands in the ancient world to complex 20th-century textile production machines, it has now come to include the technologies that influence dress styles and the fashion industry, while fashion itself may drive aspects of technology. In the last century, new technologies such as the electronic media and high-tech manufacturing have helped not just to produce but to define fashion: the creation of automobiles prompted a decline in long skirts for women while the beginnings of space travel caused people to radically rethink the function of dress. In many ways, technology has itself created avant garde and contemporary fashions.
Through an impressive range of international case studies, the book challenges the perception that fashion is unique to western dress and outlines the many ways in which dress and technology intersect. Dress, Fashion and Technology is ideal reading for students and scholars of fashion studies, textile history, anthropology and cultural studies.
Автор: Roberts Elizabeth Название: After a Fashion ISBN: 1906672385 ISBN-13(EAN): 9781906672386 Издательство: GMC Рейтинг: Цена: 3960.00 р. Наличие на складе: Поставка под заказ.
Описание: Charts the history of street fashion from its origins in high couture to its appearance on the streets. Beginning in the post-war period, this picture-led book examines the social roots of what we wear and what it expresses about ourselves and the times we live in.
Автор: Lowery Название: Historical Wig Styling: Victorian to the Present ISBN: 0240821246 ISBN-13(EAN): 9780240821245 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Поставка под заказ.
Описание:
Let Historical Wig Stylingbe your guide to creating beautiful, historically accurate hairstyles for your productions and events. Chapters begin with artwork of historic figures that influenced the look of each period. Detailed step-by-step instructions explain how to create their iconic hairstyles, illustrated by photographs showing the finished look from every angle.
This volume covers hairstyles from the Victorian era through the contemporary styles of today. Learn how to create hairstyles worn by
-Victorian men and women
-Gibson Girls
-1920s Flappers
-1940s Pinup girls
-1960s ladies
-Geishas
-and so many more
You'll also learn about the necessary supplies and styling products needed to create the perfect coif, tips for proper wig handling, and basic styling techniques useful when working with wigs or real hair. Give your production the look of authenticity with tips from this gorgeous wig styling guide
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Wissinger Elizabeth Название: This Year`s Model: Fashion, Media, and the Making of Glamour ISBN: 1479864773 ISBN-13(EAN): 9781479864775 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Over the last four decades, the fashion modeling industry has become a lightning rod for debates about Western beauty ideals, the sexual objectification of women, and consumer desire. Yet, fashion models still captivate, embodying all that is cool, glam, hip, and desirable. They are a fixture in tabloids, magazines, fashion blogs, and television. Why exactly are models so appealing? And how do these women succeed in so soundly holding our attention?
In This Year's Model, Elizabeth Wissinger weaves together in-depth interviews and research at model castings, photo shoots, and runway shows to offer a glimpse into the life of the model throughout the 20th and 21st centuries. Once an ad hoc occupation, the "model life" now involves a great deal of physical and virtual management of the body, or what Wissinger terms "glamour labor." Wissinger argues that glamour labor--the specialized modeling work of self-styling, crafting a 'look, ' and building an image--has been amplified by the rise of digital media, as new technologies make tinkering with the body's form and image easy. Models can now present self-fashioning, self-surveillance, and self-branding as essential behaviors for anyone who is truly in the know and 'in fashion.' Countless regular people make it their mission to achieve this ideal, not realizing that technology is key to creating the unattainable standard of beauty the model upholds--and as Wissinger argues, this has been the case for decades, before Photoshop even existed. Both a vividly illustrated historical survey and an incisive critique of fashion media, This Year's Model demonstrates the lasting cultural influence of this unique form of embodied labor.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
