Media Convergence Handbook - Vol. 1, Artur Lugmayr; Cinzia Dal Zotto

Автор: Morris
Название: The Handbook of Journal Publishing
ISBN: 1107653606 ISBN-13(EAN): 9781107653603
Издательство: Cambridge Academ
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Цена: 7817.00 р.
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Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.

Автор: Gabriele Siegert; Kati F?rster; Sylvia M. Chan-Olm
Название: Handbook of Media Branding
ISBN: 3319362488 ISBN-13(EAN): 9783319362489
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.

Автор: Lugmayr Artur
Название: Media Convergence Handbook
ISBN: 364254486X ISBN-13(EAN): 9783642544866
Издательство: Springer
Цена: 18167.00 р.
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Описание: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users` experience and perspectives from a technological convergence viewpoint.

Автор: Simon P. Anderson
Название: Handbook of Media Economics, vol 1B
ISBN: 0444636854 ISBN-13(EAN): 9780444636850
Издательство: Elsevier Science
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Цена: 18022.00 р.
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Описание:

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

Автор: Simon P. Anderson
Название: Handbook of Media Economics, 2 vol set
ISBN: 0444636919 ISBN-13(EAN): 9780444636911
Издательство: Elsevier Science
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Цена: 32844.00 р.
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Описание:

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

Название: Handbook of Media Branding
ISBN: 3319182358 ISBN-13(EAN): 9783319182353
Издательство: Springer
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Цена: 22359.00 р.
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Описание: Preface.- Part I: Media Branding: Locating an Emerging Research Area.- Part II: The Management Perspective: Media Brands as Management Task.- Part III: The Product Perspective: Media Brands as Branded Content.- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation.- Part V: The Consumer Perspective: Media Brands as an Audience Construct.- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit.

Название: Media and Convergence Management
ISBN: 3642361625 ISBN-13(EAN): 9783642361623
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.

Автор: Lugmayr Artur
Название: Media Convergence Handbook
ISBN: 3642544835 ISBN-13(EAN): 9783642544835
Издательство: Springer
Цена: 18167.00 р.
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Описание: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges.

Автор: Gillett
Название: Competition, Regulation, and Convergence
ISBN: 0805834842 ISBN-13(EAN): 9780805834840
Издательство: Taylor&Francis
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Цена: 13779.00 р.
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Описание: The current state of research in telecommunications policy, covering competition, regulation, and integration of media carriers. For scholars, policy makers, and businesspeople involved with future direction and policy decisions in telecommunications