Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.
Автор: Waring R. Название: Confucianism in China ISBN: 1424011051 ISBN-13(EAN): 9781424011056 Издательство: National Geographic ELT Рейтинг: Цена: 417.00 р. Наличие на складе: Нет в наличии.
Описание: Suitable for English language learners, this non-fiction reading series presents real-world stories in print, audio, and video. It offers a selection of engaging non-fiction, grouped into five themes: Incredible Animals, Fascinating Places, Remarkable People, Exciting Activities, and Amazing Science.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Описание: This book analyzes to what extent, and how, South Korea may contribute to, and take advantage of, the new regional configuration in East Asia which is dominated by the rise of China.
Описание: 1.0 Introduction In the popular film "Wall Street," the ruthless investment banker played by Michael Douglas, devotes an ode to "Greed," as part of his speech to the shareholders' meeting of a paper company he aims at acquiring: "The point is ladies and gentlemen that greed, for the like of a better word, is good. Greed is right. Greed works Greed clarifies, cuts through and captures the essence of evolutionary spirit. .. " Even though the aforementioned acquisition deal did eventually fail, in today's economy M&A activity is surging to levels previously unknown. With the exception 1 of the first quarters of 2002, the last decade has been characterised by unprecedented 2 number of transactions - It appears that "greed" is gaining ground amongst top executives and shareholders. Inasmuch as greed is an integral part of human nature, so is the propensity to grow and develop a part of organisational nature. Greiner (1998: p.66) claims that organisational evolution is not merely a self-implied process, but a "contest for survival." In other words, if organisations are to reach and potentially surpass their average life 3 expectancy range of 20 to 50 years, they need to evolve . Mergers & acquisitions seem to play a primary role in the evolution, and thus survival, of organisations.
Описание: This book serves as a textbook in graduate and upper-level undergraduate classes in colleges and universities to contribute to the existing mass communication and ICT literature. It provides an essential platform for literature in mass communication, political communication, and ICT with relevance to its integration to Africa educational curricula.
Описание: This book examines the relationship between regulation and market integration, with a special focus on China. It pursues a Law and Economics and Comparative Law approach (China and EU) to analyze the current obstacles to market integration and domestic economic growth in China.
Автор: Guttman Название: Communication, Public Discourse, and Road Safety Campaigns ISBN: 1138710237 ISBN-13(EAN): 9781138710238 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Описание: This book examines the relationship between regulation and market integration, with a special focus on China. It pursues a Law and Economics and Comparative Law approach (China and EU) to analyze the current obstacles to market integration and domestic economic growth in China.
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