The Perception of Quality, George N. Kenyon; Kabir C. Sen
Автор: George N. Kenyon; Kabir C. Sen Название: The Perception of Quality ISBN: 1447166264 ISBN-13(EAN): 9781447166269 Издательство: Springer Рейтинг: Цена: 18284.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.
Автор: Jutkowitz Alexander Название: The Rules of Perception: Why Content Marketing Changes Minds ISBN: 1119345111 ISBN-13(EAN): 9781119345114 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today`s audiences.
Автор: Moen Ronald Название: Quality Improvement Through Planned Experimentation ISBN: 0071759662 ISBN-13(EAN): 9780071759663 Издательство: McGraw-Hill Рейтинг: Цена: 23679.00 р. Наличие на складе: Поставка под заказ.
Описание: The only book on experimental design for analytic studies available to engineers, manufacturing managers, and quality improvement and healthcare professionals is now updated to cover new software for today`s computing environment.
Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Автор: Lalit Wankhade; Balaji Dabade Название: Quality Uncertainty and Perception ISBN: 379082822X ISBN-13(EAN): 9783790828221 Издательство: Springer Рейтинг: Цена: 23058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First book to apply reliability engineering techniques on management issues of quality uncertainty and perception Using modern system dynamics techniques in marketing science
Автор: Myers Raymond H. Название: Response Surface Methodology ISBN: 1118916018 ISBN-13(EAN): 9781118916018 Издательство: Wiley Рейтинг: Цена: 20109.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Praise for the Third Edition: This new third edition has been substantially rewritten and updated with new topics and material, new examples and exercises, and to more fully illustrate modern applications of RSM.
Автор: Beckert Jens, Musselin Christine Название: Constructing Quality: The Classification of Goods in Markets ISBN: 0199677573 ISBN-13(EAN): 9780199677573 Издательство: Oxford Academ Рейтинг: Цена: 15206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how value and quality are established in markets and society by means of a series of empirical studies across a diverse set of topics. It contributes to the sociology of markets, as well as connecting to the larger issue of the constitution of social order through classification.
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