Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, Dawn R. Deeter-Schmelz

Автор: Leroy Robinson, Jr.
Название: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319364936 ISBN-13(EAN): 9783319364933
Издательство: Springer
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Описание: ГЇВїВЅ Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: John C. Rogers III; William A. Dempsey; Charles W.
Название: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386778 ISBN-13(EAN): 9783319386775
Издательство: Springer
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Описание: It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.

Автор: Jon M. Hawes; George B. Glisan
Название: Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319369180 ISBN-13(EAN): 9783319369181
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Sales Force Management-Industrial Marketing.- Marketing of Services.- Research Methodology.- Research in Progress.

Автор: Naresh K. Malhotra
Название: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386794 ISBN-13(EAN): 9783319386799
Издательство: Springer
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Special Session Papers.- Research in Progress.

Автор: Jon M. Hawes; John Thanopoulos
Название: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386808 ISBN-13(EAN): 9783319386805
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Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Автор: Michael Levy; Dhruv Grewal
Название: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319366955 ISBN-13(EAN): 9783319366951
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Описание:

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Автор: Jay D. Lindquist
Название: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386786 ISBN-13(EAN): 9783319386782
Издательство: Springer
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.

Автор: Victoria L. Crittenden
Название: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386131 ISBN-13(EAN): 9783319386133
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Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.

Автор: Kenneth D. Bahn
Название: Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319369199 ISBN-13(EAN): 9783319369198
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.

Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja
Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
ISBN: 331938676X ISBN-13(EAN): 9783319386768
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Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.

Автор: Harlan E. Spotts
Название: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319385763 ISBN-13(EAN): 9783319385761
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.