Social Media Marketing in Tourism and Hospitality, Roberta Minazzi

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Автор: Minazzi Roberta
Название: Social Media Marketing in Tourism and Hospitality
ISBN: 3319051814 ISBN-13(EAN): 9783319051819
Издательство: Springer
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Цена: 11878.00 р.
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Описание: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Heinze Aleksej
Название: Digital and Social Media Marketing
ISBN: 1138917915 ISBN-13(EAN): 9781138917910
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.