Proceedings of the 1998 Multicultural Marketing Conference, Jean-Charles Chebat; A. Ben Oumlil
Àâòîð: Pravat K. Choudhury Íàçâàíèå: Proceedings of the 1996 Multicultural Marketing Conference ISBN: 3319386913 ISBN-13(EAN): 9783319386911 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 18167.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia.
Îïèñàíèå: Role of Affect in Consumers' Responses to Marketing Variables.- Trust: Relative or Relational Process?.- Theoretical and Methodological Issues in Services Marketing.- Issues in Marketing Education.- Macromarketing Issues.- Networking for Successful Entrepreneurial Marketing.- Retail Management Issues.- Marketing Channel Systems and Strategies.- Consumer Relationships: Motivation and Maintenance Strategies.- Theoretical and Practical Insights for Differentiating and Marketing Services.- Research on Cognitions.- Issues in Advertising Research.- Compass Points on the Relationship Strategy Map.- Strategic and Tactical Partnering in a Global Marketplace.- Market Orientation: Antecedents and Outcomes.- International Marketing Management Issues.- Database Marketing: Data Acquisition, Quality and Management.- Strategic Issues in Advertising and Promotion.- Marketing Products and Service Abroad.- Decision Making Process of the Marketing Entrepreneur.- Organizational Issues and Market Structure in Marketing Strategy.- Organizational Buying and Business-to-Business Marketing.- Marketing Strategy and Consumer Behaviors on the Web.- Exploring the Role of Communication in Service Marketing.- An Exploration of Values in Various Cultural Contexts.- New Contributions in Research Methodology.- Researching International Consumers/Customers.- Contemporary Issues in Advertising and Promotion.- Relationship Fluidity in Supply Chain Management.- Issues in Sales Training and Performance.- Perspectives on Marketing Orientation.- Research on Shopping Behavior.- International, Social and Macro Marketing Issues.- Research Methods.- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues.- Marketing Management, Services Marketing and Retailing Issues.
Îïèñàíèå: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio.
Îïèñàíèå: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
Îïèñàíèå: A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
