Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008, Sakas Damianos P Et Al

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Joshi Dr Rakesh Mohan
Название: International Marketing
ISBN: 0198077025 ISBN-13(EAN): 9780198077022
Издательство: Oxford Academ
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Цена: 3166.00 р.
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Описание: The second edition of International Marketing serves as a textbook for an introductory course on international marketing.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Kohlbacher
Название: International Marketing in the Network Economy
ISBN: 0230515703 ISBN-13(EAN): 9780230515703
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Scholars around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an important determinant of competitive advantage. This book draws on examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a competitive advantage.