International Marketing in the Network Economy, Kohlbacher

Автор: Cateora, Philip R. Gilly, Mary C. Graham, John
Название: International Marketing
ISBN: 0073529974 ISBN-13(EAN): 9780073529974
Издательство: McGraw-Hill
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Описание: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Beugelsdijk, Sjoerd; Brakman, Steven; van Ees, Han
Название: Firms in the International Economy
ISBN: 0262019744 ISBN-13(EAN): 9780262019743
Издательство: MIT Press
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Описание:

Essays by leading scholars suggest that insights from international business could enrich firm heterogeneity research in international economics.

Despite their common roots, international economics (IE) and international business (IB) have developed into two distinct fields of study. Economists have directed their efforts at formalizing the workings of international trade and investment at the macroeconomic level; business scholars have relied more on data-driven conceptual narratives than mathematical tools. But the recent focus of IE literature on firm heterogeneity suggests that IE would benefit from IB analyses of the behavior and organization of the internationalizing firm. The contributions to this volume investigate ways that insights from IB can enrich IE research in firm heterogeneity.

The contributors discuss firm-specific advantages in international trade and investment, considering the firm as the unit of analysis and managerial inputs as a variable in market entry decisions; analyze interactions between a firm and its external environment, including local corporate philanthropy and institutional settings; examine the boundaries of the firm and organizational choices such as the make-or-buy decision; and investigate technology transfer and innovation offshoring, discussing the role of subsidiaries, inventor employment, and other related topics.

Although IE and IB look at international firms from different perspectives, these contributions make it clear that there is a potential for a productive exchange of insights and information between the two disciplines.

Contributors
Laura Abramovsky, Carlo Altomonte, Sjoerd Beugelsdijk, Bruce Blonigen, Pamela Bombarda, Steven Brakman, Julia Darby, Rodolphe Desbordes, Filippo Di Mauro, Maria Garcia-Vega, Harry Garretsen, Elena Huergo, Florian Mayneris, Quyen T. K. Nguyen, Verena Nowak, Cheyney O'Fallon, Gianmarco Ottaviano, Michael Pfluger, Filomena Pietrovito, Sandra Poncet, Alberto Franco Pozzolo, Alan M. Rugman, Armando Rungi, Stephan Russek, Davide Sala, Luca Salvatici, Christian Schwarz, Roger Smeets, Jens Suedekum, Hans van Ees, Vincent Vicard, Ian Wooton, Erdal Yalcin

Автор: Joshi Dr Rakesh Mohan
Название: International Marketing
ISBN: 0198077025 ISBN-13(EAN): 9780198077022
Издательство: Oxford Academ
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Описание: The second edition of International Marketing serves as a textbook for an introductory course on international marketing.

Автор: Sakas Damianos P Et Al
Название: Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
ISBN: 1848165099 ISBN-13(EAN): 9781848165090
Издательство: World Scientific Publishing
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Описание: A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.