Minority Marketing: Research Perspectives for the 1990s, Robert L. King

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Ajay K. Manrai; H. Lee Meadow
Название: Global Perspectives in Marketing for the 21st Century
ISBN: 3319386972 ISBN-13(EAN): 9783319386973
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

Автор: Jeffrey Robinson (Editor), Johanna Mair (Editor),
Название: International Perspectives on Social Entrepreneurship Research
ISBN: 0230543154 ISBN-13(EAN): 9780230543157
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Social entrepreneurship has become a global phenomenon. Drawing from the 2nd International Social Entrepreneurship Research Conference held in New York, this book provides an in-depth discussion of this vibrant area of research, explores its regional variation across continents, and looks at new theoretical perspectives.

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Автор: El-Gohary & Eid
Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy
ISBN: 1466662727 ISBN-13(EAN): 9781466662728
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Автор: Berghoff
Название: The Rise of Marketing and Market Research
ISBN: 0230341063 ISBN-13(EAN): 9780230341067
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Автор: Franses, Philip Hans,
Название: Quantitative Models in Marketing Research
ISBN: 0521143659 ISBN-13(EAN): 9780521143653
Издательство: Cambridge Academ
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Цена: 5386.00 р.
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Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Mare Nostrum (Eurospan)
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Цена: 47401.00 р.
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Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.