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Minority Marketing: Issues and Prospects, Robert L. King


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Цена: 11179.00р.
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Автор: Robert L. King
Название:  Minority Marketing: Issues and Prospects
ISBN: 9783319386935
Издательство: Springer
Классификация:


ISBN-10: 331938693X
Обложка/Формат: Paperback
Страницы: 161
Вес: 0.42 кг.
Дата издания: 29.10.2016
Серия: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Язык: English
Размер: 280 x 210 x 10
Основная тема: Business and Management
Подзаголовок: Proceedings of the 1987 Minority Marketing Congress
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects.


Innovations in social marketing and public health communication

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Minority Marketing: Research Perspectives for the 1990s

Автор: Robert L. King
Название: Minority Marketing: Research Perspectives for the 1990s
ISBN: 3319369431 ISBN-13(EAN): 9783319369433
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.

Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Global Issues in Pharmaceutical Marketing

Автор: Prevel Katsanis Lea
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895324 ISBN-13(EAN): 9780415895323
Издательство: Taylor&Francis
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Цена: 12554.00 р.
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Marketing Issues in Transitional Economies

Автор: Rajeev Batra
Название: Marketing Issues in Transitional Economies
ISBN: 1461372755 ISBN-13(EAN): 9781461372752
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

Critical Marketing - Issues in Contemporary Marketing

Автор: Tadajewski
Название: Critical Marketing - Issues in Contemporary Marketing
ISBN: 0470511982 ISBN-13(EAN): 9780470511985
Издательство: Wiley
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Цена: 8077.00 р.
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Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Global Issues in Pharmaceutical Marketing

Автор: Prevel Katsanis
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895316 ISBN-13(EAN): 9780415895316
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Strategic Marketing Issues in Emerging Markets

Автор: Atanu Adhikari
Название: Strategic Marketing Issues in Emerging Markets
ISBN: 9811065047 ISBN-13(EAN): 9789811065040
Издательство: Springer
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Цена: 6986.00 р.
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Описание:

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.

In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets' dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience.

"This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association

"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 34 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA

Marketing Issues in Transitional Economies

Автор: Rajeev Batra
Название: Marketing Issues in Transitional Economies
ISBN: 0792384989 ISBN-13(EAN): 9780792384984
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.


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