Marketing Health Behavior, L.W. Frederiksen; L.J. Solomon; K.A. Brehony
Автор: Hutchison Elizabeth D. Название: Dimensions of Human Behavior: The Changing Life Course ISBN: 148330390X ISBN-13(EAN): 9781483303901 Издательство: Sage Publications Рейтинг: Цена: 12197.00 р. Наличие на складе: Нет в наличии.
Описание: In this Fifth Edition of her acclaimed text, Elizabeth D. Hutchison uses her multidimensional framework (person, environment, and time) as a way to effectively organize human behavior theory course material in a meaningful way for students. Thoroughly updated to reflect recent developments in the field, the book provides a comprehensive and readable global perspective on the person and environment construct, weaving powerful case studies with recent innovations in theory and research. Examining both predictable and unpredictable changes that can impact human behavior across time, the book looks at all the major developmental stages ranging from conception through very late adulthood, and covers life stages that are often overlooked in other texts (such as very late adulthood).
Автор: Pierce, W. David | Chene Название: Behavior Analysis and Learning ISBN: 1138898589 ISBN-13(EAN): 9781138898585 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Нет в наличии.
Описание:
Using a consistent Skinnerian perspective, Behavior Analysis and Learning: A Biobehavioral Approach, Sixth Edition provides an advanced introduction to the principles of behavior analysis and learned behaviors, covering a full range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. The textbook uses Darwinian, neurophysiological, and biological theories and research to inform B. F. Skinner's philosophy of radical behaviorism.
The sixth edition expands focus on neurophysiological mechanisms and their relation to the experimental analysis of behavior, providing updated studies and references to reflect current expansions and changes in the field of behavior analysis. By bringing together ideas from behavior analysis, neuroscience, and epigenetics under a selectionist framework, this textbook facilitates understanding of behavior at environmental, genetic, and neurophysiological levels. This "grand synthesis" of behavior, neuroscience, and neurobiology roots behavior firmly in biology. The book includes special sections, "New Directions," "Focus On," "Note On," "On the Applied Side," and "Advanced Section," which enhance student learning and provide greater insight on specific topics.
This book is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines, especially behavioral neuroscience. For additional resources to use alongside the textbook, consult the Companion Website at www.routledge.com/cw/pierce.
Описание: Understanding Behaviorism is a classic textbook that explains the basis of behavior analysis and its application to human problems in a scholarly but accessible manner.
Автор: G. Foxall Название: Marketing Psychology ISBN: 0333662776 ISBN-13(EAN): 9780333662779 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
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