Marketing Psychology, G. Foxall

Автор: Doyle Charles
Название: A Dictionary of Marketing
ISBN: 0198736428 ISBN-13(EAN): 9780198736424
Издательство: Oxford Academ
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Цена: 2612.00 р.
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Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Автор: Warren W. Tryon
Название: Activity Measurement in Psychology and Medicine
ISBN: 0306437864 ISBN-13(EAN): 9780306437861
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In his treatment of activity measurement in the fields of medicine and psychology, Tryon gives us a book that clearly accomplishes the three purposes set out in its preface. In this sense the book should be heuristically useful both in the more traditional empirical sense, and in terms of its Stimulation of conceptual discussion.

Автор: Lynda A. Heiden; Michel Hersen
Название: Introduction to Clinical Psychology
ISBN: 0306448777 ISBN-13(EAN): 9780306448775
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Bringing together contributions by leaders in the field of clinical psychology, this textbook provides a perspective on theory, training, assessment, consultation, research, and outpatient and inpatient practice. It offers a professional perspective on various specialized activities and settings of a clinical psychologist.

Название: Behavioral sport psychology
ISBN: 1489987916 ISBN-13(EAN): 9781489987914
Издательство: Springer
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Цена: 13974.00 р.
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Описание: With an emphasis on Applied Behavior Analysis and Cognitive Behavioral Therapy, this book compiles the most recent experimental and applied research in behavioral sport psychology and is the first to do so with a focus on these two key approaches.

Автор: Thomas H. Ollendick; Ronald J. Prinz
Название: Advances in Clinical Child Psychology
ISBN: 0306456672 ISBN-13(EAN): 9780306456671
Издательство: Springer
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Цена: 25853.00 р.
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Описание: It is with both pride and sadness that we publish the twentieth and last volume of Advances in Clinical Child Psychology.

Автор: Thomas H. Ollendick; Ronald J. Prinz
Название: Advances in Clinical Child Psychology
ISBN: 0306445522 ISBN-13(EAN): 9780306445521
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This volume of Advances in Clinical Child Psychology, which is the second under our editorship and the sixteenth of the series, continues the tradi- tion of including a broad range of timely topics on the study and treat- ment of children and adolescents.

Автор: Gary K. Zammit; James W. Hull
Название: Guidebook for Clinical Psychology Interns
ISBN: 0306448599 ISBN-13(EAN): 9780306448591
Издательство: Springer
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Цена: 16769.00 р.
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Описание: The internship is the capstone experience of professional education and training preparatory for the application of psychology in health and human services.

Автор: Michael Feuerstein; Elise E. Labb?; Andrzej R. Kuc
Название: Health Psychology
ISBN: 0306420376 ISBN-13(EAN): 9780306420375
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Although it has been assumed since early recorded history that psycho- logical factors influence health and illness, it has only been within the past few years that a group of investigators and clinicians with a shared interest in the application of psychological principles and techniques to health and illness has existed.

Автор: Robert C. Webb
Название: Psychology of the Consumer and Its Development
ISBN: 0306460734 ISBN-13(EAN): 9780306460739
Издательство: Springer
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Цена: 26552.00 р.
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Описание: An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.