European Corporate Strategy, Oliver L. Landreth

Автор: Kiechel Walter
Название: Lords of Strategy: The Secret Intellectual History of the New Corporate World
ISBN: 1591397820 ISBN-13(EAN): 9781591397823
Издательство: McGraw-Hill
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Цена: 3775.00 р.
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Описание: "Lords of Strategy, The: The Secret History of the New Corporate World".

Автор: Husted
Название: Corporate Social Strategy
ISBN: 0521149630 ISBN-13(EAN): 9780521149631
Издательство: Cambridge Academ
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Описание: Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

Автор: Whittington, Richard
Название: The European Corporation: Strategy, Structure and Social Science
ISBN: 0199251045 ISBN-13(EAN): 9780199251049
Издательство: Oxford Academ
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Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.

Автор: Kaplan
Название: Alignment: how to apply the balanced scorecard to corporate strategy
ISBN: 1591396905 ISBN-13(EAN): 9781591396901
Издательство: McGraw-Hill
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Цена: 5663.00 р.
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Описание: Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. This work argues that the responsibility for this alignment lies with the headquarters.