Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil’s economic crisis of 1981–1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O’Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life. With the supports of middle-class living threatened—job security, quality education, home ownership, savings, ease of consumption—the means and meaning of “middle class” were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers—or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children’s expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and “first- world” modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism. By uncovering connections between culture and politics, O’Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil’s economic crisis of 1981–1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O’Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life. With the supports of middle-class living threatened—job security, quality education, home ownership, savings, ease of consumption—the means and meaning of “middle class” were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers—or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children’s expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and “first- world” modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism. By uncovering connections between culture and politics, O’Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
Название: Acknowledging consumption ISBN: 0415106893 ISBN-13(EAN): 9780415106894 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A multi-disciplinary overview providing new theories, critical analyses and the latest reasearch on this very fashionable topic. Includes chapters on consumption studies in anthropology, economics, history, sociology and many more areas.
Автор: Clarke; Doel; et al Название: Consumption Reader ISBN: 0415213770 ISBN-13(EAN): 9780415213776 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Поставка под заказ.
Описание: This reader offers an essential selection of the best work on the Consumer Society. It brings together in an engaging, surprising, and thought provoking way, a diverse range of topics and theoretical perspectives.
Автор: Miriam Tatzel Название: Consumption and Well-Being in the Material World ISBN: 9400773676 ISBN-13(EAN): 9789400773677 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more.
Автор: Lekakis Eleftheria Название: Coffee Activism and the Politics of Fair Trade and Ethical C ISBN: 1137282681 ISBN-13(EAN): 9781137282682 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the politics borne of consumption through the case of coffee activism and ethical consumption. It analyses the agencies, structures, repertoires and technologies of promotion and participation in the politics of fair trade consumption through an exploration of the relationship between activism and consumption.
Автор: Jung Yuson Название: Balkan Blues: Everyday Consumption and the Poverty of the State ISBN: 0253036712 ISBN-13(EAN): 9780253036711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8778.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Balkan Blues explores how a state transitions from the collectivized production and distribution of socialism to the consumer-focused culture of capitalism. Yuson Jung considers the state as an economic agent in upholding rights and responsibilities in the shift to a global market. Taking Bulgaria as her focus, Jung shows how impoverished Bulgarians developed a consumer-oriented society and how the concept of "need" adapted in surprising ways to accommodate this new culture.
Different legal frameworks arose to ensure the rights of vulnerable or deceived consumers. Consumer advocacy NGOs and government officers scrambled to navigate unfamiliar EU-imposed models for consumer affairs departments. All of these changes involved issues of responsibility, accountability, and civic engagement, which brought Bulgarians new ways of viewing both their identities and their sense of agency. Yet these opportunities also raised questions of inequality, injustice, and social stratification. Jung's study provides a compelling argument for reconsidering of the role of the state in the construction of 21st-century consumer cultures.
Автор: S. Garon, P. Maclachlan Название: The Ambivalent Consumer ISBN: 0801473020 ISBN-13(EAN): 9780801473029 Издательство: Wiley EDC Рейтинг: Цена: 6006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Korea, China, Malaysia, and Singapore-have likewise anxiously balanced consumption and saving.
The first comparative volume to examine global phenomena of consumer culture from the perspective of East Asia, this book analyzes not only the attractions of mass consumption but also the many discontents and dilemmas that arise from consumerism. Placing Japan and the United States in a transnational context, the book's contributors find that European countries more closely resemble Japan than they do the United States in their saving rates, consumption levels, environmental concerns, and discomfort with consumer credit.
The Ambivalent Consumer offers a useful perspective on the political economies of consumption to address such pressing topics as movements against genetically modified foods; shifting relations among consumers, producers, and states; the differential influence of gender on consumption; and conflicting consumer attitudes toward globalization.
Contributors: Takatsugu Akaishi, Nagasaki University; Lizabeth Cohen, Harvard University; Deborah S. Davis, Yale University; Sheldon Garon, Princeton University; Andrew Gordon, Harvard University; Charles Yuji Horioka, Osaka University; Patricia L. Maclachlan, University of Texas at Austin; Laura C. Nelson, California State University, East Bay; Takao Nishimura, Yokohama National University; Jordan Sand, Georgetown University; Sven Steinmo, University of Colorado at Boulder; Frank Trentmann, Birkbeck College, University of London; Shunya Yoshimi, Tokyo University
Автор: Tsang Eileen Yuk-Ha Название: New Middle Class in China ISBN: 0230354440 ISBN-13(EAN): 9780230354449 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on interviews with entrepreneurs, professionals and regional party cadres` from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors.
Автор: Otnes, Cele C. Название: Contemporary Consumption Rituals ISBN: 0805847790 ISBN-13(EAN): 9780805847796 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
In recent years, American shoppers have become more conscious of their food choices and have increasingly turned to CSAs, farmers' markets, organic foods in supermarkets, and to joining and forming new food co-ops. In fact, food co-ops have been a viable food source, as well as a means of collective and democratic ownership, for nearly 180 years.In Food Co-ops in America, Anne Meis Knupfer examines the economic and democratic ideals of food cooperatives. She shows readers what the histories of food co-ops can tell us about our rights as consumers, how we can practice democracy and community, and how we might do business differently. In the first history of food co-ops in the United States, Knupfer draws on newsletters, correspondence, newspaper coverage, and board meeting minutes, as well as visits to food co-ops around the country, where she listened to managers, board members, workers, and members.What possibilities for change—be they economic, political, environmental or social—might food co-ops offer to their members, communities, and the globalized world? Food co-ops have long advocated for consumer legislation, accurate product labeling, and environmental protection. Food co-ops have many constituents—members, workers, board members, local and even global producers—making the process of collective decision-making complex and often difficult. Even so, food co-ops offer us a viable alternative to corporate capitalism. In recent years, committed co-ops have expanded their social vision to improve access to healthy food for all by helping to establish food co-ops in poorer communities.
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