Автор: Paolo Guenzi; Susi Geiger Название: Sales Management ISBN: 0230245951 ISBN-13(EAN): 9780230245952 Издательство: Springer Рейтинг: Цена: 9502.00 р. Наличие на складе: Поставка под заказ.
Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Автор: Lydia Langer Название: Transformations of Retailing in Europe after 1945 ISBN: 1409424448 ISBN-13(EAN): 9781409424444 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After World War II, structures, practices and the culture of retailing in West European countries went through a period of rapid change. This title presents a series of case-studies looking at transformations of retailing in several European countries, offers insights into the structural preconditions of emerging mass consumer societies and more.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Neal, Lawrence Название: Retailing and the Public (RLE Retailing and Distribution) ISBN: 0415624142 ISBN-13(EAN): 9780415624145 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Поставка под заказ.
Название: Global Strategies in Retailing ISBN: 0367867494 ISBN-13(EAN): 9780367867492 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
Автор: Byrom, John Название: Case Studies in Food Retailing and Distribution ISBN: 0081020376 ISBN-13(EAN): 9780081020371 Издательство: Elsevier Science Рейтинг: Цена: 16161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
the impact of retail concentration and the ongoing relevance of independent retailing
how social forces impact upon food retailing and consumption
trends in organic food retailing and distribution
discussion of how wellbeing and sustainability have impacted the sector
perspectives on the future of food retailing and distribution
This book is a volume in the Consumer Science and Strategic Marketing series.
Addresses business problems in in food retail and distribution
Includes pricing and supply chain management
Discusses food retailing in urban and rural settings
Covers both global distribution and entry in developing nations
Features real-world case studies that demonstrate what does and does not
Автор: Davies, Ross Название: Marketing Geography (RLE Retailing and Distribution) ISBN: 0415754291 ISBN-13(EAN): 9780415754293 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Поставка под заказ.
Название: Routledge companion to the history of retailing ISBN: 0367656078 ISBN-13(EAN): 9780367656072 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Описание: An examination of the contemporary and future developments in airport retailing from strategic and operational perspectives. Tax free and duty paid retailing are both discussed, and the authors consider topics such as retail marketing, location and design, supply chain relationships and human resources issues.
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