Routledge companion to the history of retailing, 

Автор: Warnaby, Gary Shi, Charlotte
Название: Pop-up retailing
ISBN: 3319713736 ISBN-13(EAN): 9783319713731
Издательство: Springer
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Цена: 7685.00 р.
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Автор: Pantano, Eleonora.
Название: Smart retailing :
ISBN: 3030126072 ISBN-13(EAN): 9783030126070
Издательство: Springer
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Цена: 8384.00 р.
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Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.

Автор: Schroeder Carol L.
Название: Specialty Shop Retailing: How You Can Succeed in Today`s Market
ISBN: 159598576X ISBN-13(EAN): 9781595985767
Издательство: Неизвестно
Цена: 2752.00 р.
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Автор: Boustani, Ghalia
Название: Ephemeral retailing
ISBN: 113858696X ISBN-13(EAN): 9781138586963
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

Автор: Thomas Rudolph,Felix Brunner
Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
ISBN: 3110416980 ISBN-13(EAN): 9783110416985
Издательство: Walter de Gruyter
Цена: 12078.00 р.
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Описание: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Автор: Thomas Rudolph, Felix Brunner
Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
ISBN: 3110553899 ISBN-13(EAN): 9783110553895
Издательство: Walter de Gruyter
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Цена: 2780.00 р.
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Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.

Автор: Scott Peter, Fridenson Patrick
Название: New Perspectives on 20th Century European Retailing
ISBN: 0367686910 ISBN-13(EAN): 9780367686918
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation.

Автор: Meyer-Ohle
Название: Innovation and Dynamics in Japanese Retailing
ISBN: 1403911282 ISBN-13(EAN): 9781403911285
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. responses of Japanese retailers to deregulation; All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

Автор: Thomas
Название: Retailing in the 21st Century
ISBN: 0471723207 ISBN-13(EAN): 9780471723202
Издательство: Wiley
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Цена: 23752.00 р.
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Описание: States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.

Название: Food retailing and sustainable development
ISBN: 1787145549 ISBN-13(EAN): 9781787145542
Издательство: Emerald
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Цена: 14634.00 р.
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Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.