New Perspectives on 20th Century European Retailing, Scott Peter, Fridenson Patrick
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Hauser Michael, Weldon Marianne Название: 20th-Century Retailing in Downtown Grand Rapids ISBN: 1531670032 ISBN-13(EAN): 9781531670030 Издательство: Неизвестно Цена: 4413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lydia Langer Название: Transformations of Retailing in Europe after 1945 ISBN: 1409424448 ISBN-13(EAN): 9781409424444 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After World War II, structures, practices and the culture of retailing in West European countries went through a period of rapid change. This title presents a series of case-studies looking at transformations of retailing in several European countries, offers insights into the structural preconditions of emerging mass consumer societies and more.
Автор: Pantano, Eleonora. Название: Smart retailing : ISBN: 3030126072 ISBN-13(EAN): 9783030126070 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Описание: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
Автор: Thomas Название: Retailing in the 21st Century ISBN: 0471723207 ISBN-13(EAN): 9780471723202 Издательство: Wiley Рейтинг: Цена: 23752.00 р. Наличие на складе: Поставка под заказ.
Описание: States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.
Автор: Levy, Michael Weitz, Barton Grewal, Dhruv Название: Retailing management ISBN: 1259573087 ISBN-13(EAN): 9781259573088 Издательство: McGraw-Hill Рейтинг: Цена: 28999.00 р. Наличие на складе: Поставка под заказ.
Описание: Revised edition of the authors` Retailing management, [2014]
Автор: Dhruv Grewal Название: Retail Marketing Management: The 5 Es of Retailing ISBN: 1526446847 ISBN-13(EAN): 9781526446848 Издательство: Sage Publications Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Название: Retail futures ISBN: 1838676643 ISBN-13(EAN): 9781838676643 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Описание: Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
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