Information Communication Technologies and Globalization of Retailing Applications, Rajagopal
Автор: Pantano, Eleonora. Название: Smart retailing : ISBN: 3030126072 ISBN-13(EAN): 9783030126070 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
Название: Routledge companion to the history of retailing ISBN: 0367656078 ISBN-13(EAN): 9780367656072 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Описание: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Автор: Tavenor Roy Langford Название: Old Retail New Retail WTF: What is the future of retailing ISBN: 1922452629 ISBN-13(EAN): 9781922452627 Издательство: Неизвестно Рейтинг: Цена: 3035.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Humans were born to shop.
That's why retailing became the biggest industry globally.
Today, retailing is an industry in crisis, undergoing massive disruption from online marketplaces like Amazon and Alibaba. Asia is emerging as a retail powerhouse, yet most retailers are focused on the US, UK and Europe.
7 billion shoppers don't see things that way, but retailers are full of doom and gloom?
What is going to happen to their industry?
Roy Tavenor asks the same question - with a bit of twist.
WTF - What's The Future of retail.
This is a book written by a realist, rather than a futurist, and draws on nearly 50 years of experience, learning from the past, to better understand the future.
For retailers and shoppers alike, there is good news.
Retail is not dying - just changing.
Автор: Fernie John, Fernie Suzanne, Moore Christopher Название: Principles of Retailing ISBN: 1138791954 ISBN-13(EAN): 9781138791954 Издательство: Taylor&Francis Рейтинг: Цена: 13014.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Название: Retail futures ISBN: 1838676643 ISBN-13(EAN): 9781838676643 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Автор: Dhruv Grewal Название: Retail Marketing Management: The 5 Es of Retailing ISBN: 1526446847 ISBN-13(EAN): 9781526446848 Издательство: Sage Publications Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Автор: Levy, Michael Weitz, Barton Grewal, Dhruv Название: Retailing management ISBN: 1259573087 ISBN-13(EAN): 9781259573088 Издательство: McGraw-Hill Рейтинг: Цена: 28999.00 р. Наличие на складе: Поставка под заказ.
Описание: Revised edition of the authors` Retailing management, [2014]
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Scott Peter, Fridenson Patrick Название: New Perspectives on 20th Century European Retailing ISBN: 0367686910 ISBN-13(EAN): 9780367686918 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation.
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