Smart retailing :, Pantano, Eleonora.

Автор: Coopey R., O`connell S., Porter D.
Название: Mail Order Retailing in Britain: A Business and Social History
ISBN: 0198296509 ISBN-13(EAN): 9780198296508
Издательство: Oxford Academ
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Описание: Representing an important development in the history of retailing, this book traces the growth of this important retail sector. It also traces the rise of major firms including Kay and Co., Grattan, Empire Stores and others, to highlight the ways in which these firms created and exploited social networks through the agency system.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834946524 ISBN-13(EAN): 9783834946522
Издательство: Springer
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Цена: 8384.00 р.
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Описание: All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Monchengladbach Gerrit Heinemann Dusseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV

Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L?
Название: National Brands and Private Labels in Retailing
ISBN: 3319071939 ISBN-13(EAN): 9783319071930
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

Автор: Thomas
Название: Retailing in the 21st Century
ISBN: 0471723207 ISBN-13(EAN): 9780471723202
Издательство: Wiley
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Цена: 23752.00 р.
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Описание: States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.

Автор: Meyer-Ohle
Название: Innovation and Dynamics in Japanese Retailing
ISBN: 1403911282 ISBN-13(EAN): 9781403911285
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. responses of Japanese retailers to deregulation; All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

Автор: Lincoln
Название: Business Development in Licensed Retailing
ISBN: 113817551X ISBN-13(EAN): 9781138175518
Издательство: Taylor&Francis
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Описание:

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.

This book:

- Forms the basis of a complete course for a unit manager's development.
- Provides an overview of the range of skills needed for effective unit management.
- Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.

Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.

Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.