Автор: Hayhurst, Roy Wills, Gordon Название: Organizational design for marketing futures ISBN: 0815370059 ISBN-13(EAN): 9780815370055 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
Автор: A. Coskun Samli Название: Coping with Retail Giants ISBN: 1137476338 ISBN-13(EAN): 9781137476333 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Описание: Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Автор: Deborah A. Schreiber, Zane L. Berge Название: Futures thinking and organizational policy ISBN: 3319949225 ISBN-13(EAN): 9783319949222 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations.Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Автор: Thomas Foscht; Dirk Morschett; Thomas Rudolph; Pet Название: European Retail Research ISBN: 3658096020 ISBN-13(EAN): 9783658096021 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.
Автор: Nithda, Horoszko Moskowitz, David Moskowitz, Howard Название: Understanding the marketing exceptionality of prestige perfumes ISBN: 1138580783 ISBN-13(EAN): 9781138580787 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands` launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
Название: Food retailing and sustainable development ISBN: 1787145549 ISBN-13(EAN): 9781787145542 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.
Описание: E-commerce has conquered much market share, but most companies make insufficient profit online. Learn how to become profitable by creating a unique digital experience based on open human interaction and craftsmanship. Ger van den Buijs created an inspiring vision on onlife (online & offline) commerce and shares hands-on action plans to get started.
Описание: Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).
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