Expert Systems for Scanner Data Environments, John M. McCann; John P. Gallagher

Автор: John M. McCann; John P. Gallagher
Название: Expert Systems for Scanner Data Environments
ISBN: 940105746X ISBN-13(EAN): 9789401057462
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

Автор: Kahle
Название: Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
ISBN: 1606497049 ISBN-13(EAN): 9781606497043
Издательство: McGraw-Hill
Рейтинг:
Цена: 3252.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Salem`s new series explores the fields and occupations of science and other emerging fields, emphasizing STEM occupations and outlooks and green technologies where applicable. Written for high school and undergraduate students as well as general non-specialists, this series will provide much needed insight into the career opportunities of this growing filed.