International Marketing and Purchasing, Malcolm T Cunninghamd; Peter W Turnbull

Автор: Cateora, Philip R. Gilly, Mary C. Graham, John
Название: International Marketing
ISBN: 0073529974 ISBN-13(EAN): 9780073529974
Издательство: McGraw-Hill
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Цена: 31744.00 р.
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Описание: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.