Economics of Innovation: The Case of Food Industry, Giovanni Galizzi; Luciano Venturini
Автор: Min Ding; Jehoshua Eliashberg; Stefan Stremersch Название: Innovation and Marketing in the Pharmaceutical Industry ISBN: 1461478006 ISBN-13(EAN): 9781461478003 Издательство: Springer Рейтинг: Цена: 32142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
Автор: Andre Jungmittag; Guido Reger; Thomas Reiss Название: Changing Innovation in the Pharmaceutical Industry ISBN: 364208673X ISBN-13(EAN): 9783642086731 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Although certain aspects of this internationalization trend are well documented, and some effects can be quantified, the overall processes are extremely complex and the outcomes are highly uncertain. The existence of the phenomenon is generally accepted, but its importance and the trends are currently the topic of a lively debate. This study on "New Ways in Drug Development in Pharmaceuticals" is part of a three year project which aims at investigating how new concepts of industrial knowledge creation are implemented in the different environ- ments of the innovation systems of the United States and Germany. The main focus of the overall project is a series of case studies of innovation practice in different national and sectoral contexts. The following sectors and technological fields are investigated: pharmaceuticals and new ways in drug development by the Fraunhofer Institute for Systems and Innovation Research (ISI), advanced materials by the University Hohenheim, Insti- tute of International Management and Innovation (Alexander Gerybadze), financial services and home banking by the Massachusetts Institute of Tech- nology (MIT), Center for Industrial Performance (Richard Lester) and the Sloan School of Management (Edward Roberts). Financially the project was supported by the German-American Academic Council, the German Federal Minstry of Education, Science Research and Technology and the Fraunhofer Society.
Описание: Why are there now no major car manufacturers in Britain? Timothy Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad. This book covers the issues of product development, quality, design, and range.
Автор: Muhamed Kudic Название: Innovation Networks in the German Laser Industry ISBN: 3319079344 ISBN-13(EAN): 9783319079349 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In brief, the book makes a valuable contribution by exploring how and why firm-specific R&D cooperation activities and network positions, large-scale network patterns, and evolutionary network change processes affect the innovative performance of laser source manufacturers in Germany.
Автор: Fabrizio Cesaroni; Alfonso Gambardella; Walter A. Название: R&D, Innovation and Competitiveness in the European Chemical Industry ISBN: 1402078668 ISBN-13(EAN): 9781402078668 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the science and technology base and the dynamic performance of the European "system of innovation" in the chemical industry. This work also analyses the forces that encourage the diffusion of chemical innovations on downstream user industries and among large and small firms.
Описание: In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets.
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