Discrete Choice Experiments in Marketing, Klaus Zwerina
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: Duflo, Esther Название: Handbook of Field Experiments,1 ISBN: 0444633243 ISBN-13(EAN): 9780444633248 Издательство: Elsevier Science Рейтинг: Цена: 18528.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Handbook of Field Experiments provides tactics on how to conduct experimental research, also presenting a comprehensive catalog on new results from research and areas that remain to be explored. This updated addition to the series includes an entire chapters on field experiments, the politics and practice of social experiments, the methodology and practice of RCTs, and the econometrics of randomized experiments. These topics apply to a wide variety of fields, from politics, to education, and firm productivity, providing readers with a resource that sheds light on timely issues, such as robustness and external validity.
Separating itself from circumscribed debates of specialists, this volume surpasses in usefulness the many journal articles and narrowly-defined books written by practitioners.
Название: Handbook of field experiments ISBN: 0444640118 ISBN-13(EAN): 9780444640116 Издательство: Elsevier Science Рейтинг: Цена: 18528.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Handbook of Field Experiments, Volume Two explains how to conduct experimental research, presents a catalog of research to date, and describes which areas remain to be explored. The new volume includes sections on field experiments in education in developing countries, how to design social protection programs, a section on how to combat poverty, and updates on data relating to the impact and determinants of health levels in low-income countries. Separating itself from circumscribed debates of specialists, this volume surpasses the many journal articles and narrowly-defined books written by practitioners.
This ongoing series will be of particular interest to scholars working with experimental methods. Users will find results from politics, education, and more.
Balances methodological insights with analyses of principal findings and suggestions for further research
Appeals broadly to social scientists seeking to develop an expertise in field experiments
Written in a language that is accessible to graduate students and non-specialist economists
Автор: Dowling, Grahame Название: The art and science of marketing : ISBN: 019928556X ISBN-13(EAN): 9780199285563 Издательство: Oxford Academ Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Название: Marketing ISBN: 0071285466 ISBN-13(EAN): 9780071285469 Издательство: McGraw-Hill Рейтинг: Цена: 7720.00 р. Наличие на складе: Поставка под заказ.
Автор: Jarboe Greg Название: YouTube and Video Marketing ISBN: 047094501X ISBN-13(EAN): 9780470945018 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Bertrand Munier; Mark J. Machina Название: Models and Experiments in Risk and Rationality ISBN: 9048144477 ISBN-13(EAN): 9789048144471 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Models and Experiments in Risk and Rationality presents original contributions to the areas of individual choice, experimental economics, operations and analysis, multiple criteria decision making, market uncertainty, game theory and social choice.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Zwick, Detlev; Cayla, Julien Название: Inside Marketing ISBN: 0199655839 ISBN-13(EAN): 9780199655830 Издательство: Oxford Academ Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 14546.00 р. Наличие на складе: Поставка под заказ.
Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
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