Manual of International Marketing., Thomas Heilmann

Автор: Thomas Heilmann
Название: Manual of International Marketing.
ISBN: 3834946559 ISBN-13(EAN): 9783834946553
Издательство: Springer
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Цена: 23058.00 р.
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Описание: Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Cateora, Philip R. Gilly, Mary C. Graham, John
Название: International Marketing
ISBN: 0073529974 ISBN-13(EAN): 9780073529974
Издательство: McGraw-Hill
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Цена: 31744.00 р.
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Описание: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.