Customer Processes in Business-to-Business Service Transactions, Prof. Dr. Michael Kleinaltenkamp; Janine Frauendor

The art and science of selling has never been more complex, demanding, or potentially lucrative. As a sales professional, you know that staying ahead of the game means continually educating yourself-both in the successful techniques that have stood the test of time and about the freshest new ideas on everything-from generating leads to creating trust, from branding your business to closing the deal.

That's why Everything I Know About Sales Success is so helpful. It's full of powerful insights and strategies from the nation's top-selling individuals and companies on everything from providing customer service to branding. You'll discover:

• How top CEOs like Citigroup's Sandy Weill and Merrill Lynch's David Komansky rose to the top-and how they sell from behind the big desk
• Eight ways to become more Trump-like in your sales career
• Sales and marketing concepts that led Michael Dell and his company to the undisputed leadership position in the PC industry
• Arnold Schwarzenegger's lessons for flexing your selling muscles
• Nine management tips from Intel's Andy Grove

Whether you're starting at the bottom or have the top office in view, the collective experiences and strategies that propelled these driven people up the corporate ladder can serve as an invaluable guide, helping you to win the hearts and minds of your own customers, break new ground, and eventually set the path for others to follow.