Consumer Driven Electronic Transformation, Georgios I. Doukidis; Adam P. Vrechopoulos
Автор: Shiver Warren Название: 7 Steps to Sales Force Transformation ISBN: 1137548045 ISBN-13(EAN): 9781137548047 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms.
Описание: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
Автор: Brock Название: At The Intersection Of Education, Marketing, And Transformation ISBN: 1618113127 ISBN-13(EAN): 9781618113122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.
Описание: In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did.
Автор: Jaeger, S R Название: Consumer-Driven Innovation in Food and Personal Care Products ISBN: 0081014864 ISBN-13(EAN): 9780081014868 Издательство: Elsevier Science Рейтинг: Цена: 37897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.
Автор: Serguei Netessine; Christopher S. Tang Название: Consumer-Driven Demand and Operations Management Models ISBN: 1489983694 ISBN-13(EAN): 9781489983695 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Автор: Ahmed Bounfour Название: Digital Futures, Digital Transformation ISBN: 3319370324 ISBN-13(EAN): 9783319370323 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation.
Автор: Amiya K. Chakravarty Название: Supply Chain Transformation ISBN: 3662525046 ISBN-13(EAN): 9783662525043 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book establishes a framework for supply chain transformation, focuses on the transformation of current chains, and examines key issues in transforming supply chains for emerging economies, humanitarian relief, sustainability, and healthcare delivery.
Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Cheng Hsu; Somendra Pant Название: Innovative Planning for Electronic Commerce and Enterprises ISBN: 1475784074 ISBN-13(EAN): 9781475784077 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. Hence, the book`s e-commerce reference model is obtained from the planning model, its methodology, and the industrial benchmarks.
Автор: Weitzl Название: Measuring Electronic Word-of-Mouth Effectiveness ISBN: 3658158883 ISBN-13(EAN): 9783658158880 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Название: Electronic Word of Mouth (eWOM) in the Marketing Context ISBN: 3319524585 ISBN-13(EAN): 9783319524580 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
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