Global RFID, Edmund W. Schuster; Stuart J. Allen; David L. Broc

Автор: Crouch, Colin; Maclean, Camilla
Название: The Responsible Corporation in a Global Economy
ISBN: 0199592179 ISBN-13(EAN): 9780199592173
Издательство: Oxford Academ
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Цена: 13860.00 р. 19800.00 -30%
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Описание: The book examines the issue of corporate social responsibility from a public policy perspective, considering the implications of corporations` involvement in global economic governance.

Автор: Yip, George S.; Bink, Audrey J.M.
Название: Managing Global Customers
ISBN: 019922983X ISBN-13(EAN): 9780199229833
Издательство: Oxford Academ
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Цена: 10930.00 р.
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Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Автор: Gerd Wolfram; Birgit Gampl; Peter Gabriel
Название: The RFID Roadmap: The Next Steps for Europe
ISBN: 366250202X ISBN-13(EAN): 9783662502020
Издательство: Springer
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Цена: 15672.00 р.
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Описание: Many European organizations are looking toward RFID technology to drive efficiency and innovation, but key obstacles remain. This book summarizes RFID coordination efforts thus far and offers recommendations for Europe to reach its full RFID potential.

Автор: Peter H. Cole; Damith C. Ranasinghe
Название: Networked RFID Systems and Lightweight Cryptography
ISBN: 3642090796 ISBN-13(EAN): 9783642090790
Издательство: Springer
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Цена: 9781.00 р.
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Описание: This book consists of a collection of works on utilizing the automatic identification technology provided by Radio Frequency Identification (RFID) to address the problems of global counterfeiting of goods.

Автор: Oliver P. G?nther; Wolfhard Kletti; Uwe Kubach
Название: RFID in Manufacturing
ISBN: 3642095313 ISBN-13(EAN): 9783642095313
Издательство: Springer
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Цена: 8384.00 р.
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Описание: The authors of this book clearly explain the potential advantages of using Radio Frequency Identification (RFID) technology in a modern manufacturing and supply chain context. Six case studies based on SAP`s ERP systems and MPDV`s MES solution show how to successfully implement cross-company supply chain integration using RFID technology.

Автор: Madi?s
Название: Patent Markets in the Global Knowledge Economy
ISBN: 1107047102 ISBN-13(EAN): 9781107047105
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: Long regarded as an essential underpinning of technological innovation in successful capitalist economies, the beneficial role of patents has recently been brought into question by those favouring `open` innovation. This rigorous book surveys the theory, empirical evidence and public-policy related to the role of patents in a global knowledge economy.

Автор: Wolfgang Lehmacher
Название: The Global Supply Chain
ISBN: 3319511149 ISBN-13(EAN): 9783319511146
Издательство: Springer
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Цена: 10480.00 р.
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Описание: This book provides readers an in-depth understanding of the inner mechanisms and principles of the global supply chain. Authored by the Head of Supply Chain and Transport Industries at the World Economic Forum, it draws on a wealth of operational and managerial expertise in the global supply chain industry that drive the world's economies. The book analyzes the importance and impact of globally networked sourcing, production and distribution, and presents detailed information on the opportunities, limitations and challenges of linear value and supply chain systems. Building on a series of recent industry cases and with a focus on the latest developments in actual business processes and models, it reveals how the transformation toward circular supply chains and regenerative resource management forms the basis for success and sustainability in business.

"The book brings together technical, social, political, and geographical trends, suggesting how supply chain management can lead the quest for many of the world's most pressing challenges."
Yossi Sheffi, Professor of Engineering, MIT, Head, MIT Center for Transportation and Logistics

"This book provides an essential roadmap, guiding the reader easily through complex developments and concepts."
John Manners-Bell, CEO Transport Intelligence and Honorary Visiting Professor, Guildhall Business School, London

"With strategic foresight, Lehmacher develops a vision of a circular economy within which consumer, manufacturer and logistics companies assume collective responsibility for sustainable value creation."
Alfred Talke, Group Managing Director ALFRED TALKE Logistic Services

"Those who are active in logistics and supply chain management, in practice or academia, will discover a fresh view on the whole field of activity beyond the day-to-day-business."
Prof. Dr.-Ing. Thomas Wimmer, Chairman of the Executive Board, BVL International

Автор: Westland J. Christopher
Название: Global Innovation Management
ISBN: 1137520183 ISBN-13(EAN): 9781137520180
Издательство: Springer
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Цена: 9299.00 р.
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Описание: This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.

Автор: Mart?n Abadi; Alberto Lluch Lafuente
Название: Trustworthy Global Computing
ISBN: 3319051180 ISBN-13(EAN): 9783319051185
Издательство: Springer
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Цена: 10201.00 р.
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Описание: This book constitutes the thoroughly refereed post-conference proceedings of the 8th International Symposium on Trustworthy Global Computing, TGC 2013, held in Buenos Aires, Argentina, in August 2013. The papers cover a wide range of topics in the area of global computing and safe and reliable computation.

Автор: Prevel Katsanis
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895316 ISBN-13(EAN): 9780415895316
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Автор: Sorge, Arndt
Название: The Global and the local
ISBN: 0199205299 ISBN-13(EAN): 9780199205295
Издательство: Oxford Academ
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Цена: 8712.00 р.
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Описание: Presents a sociological theory of the development of human societies to explain how business systems evolve and change, and how internationalization works to specify and change societal identities within nations. This book examines changes in work, organization, corporate governance, and human resources.

Автор: Alon Ilan
Название: Global Marketing
ISBN: 1138807885 ISBN-13(EAN): 9781138807884
Издательство: Taylor&Francis
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Цена: 11023.00 р.
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Описание: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.