Challenges Between Competition and Collaboration, Peter Sachsenmeier; Martin Schottenloher
Автор: Huggins Robert Название: Competition, Competitive Advantage, and Clusters ISBN: 0199660425 ISBN-13(EAN): 9780199660421 Издательство: Oxford Academ Рейтинг: Цена: 8554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book leading scholars from a range of disciplines, including strategic management, economic development, economic geography and planning, assess the contribution that Michael Porter, one of the most influential figures in strategic management research, has made to these respective academic fields.
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Jeffrey L. Funk Название: Global Competition Between and Within Standards ISBN: 1349429376 ISBN-13(EAN): 9781349429370 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards.
Автор: Prof. Dietmar Harhoff, Ph.D.; Carolin H?ussler Название: Inter-Firm Collaboration ISBN: 3824483335 ISBN-13(EAN): 9783824483334 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing number of inter-firm collaborations suggests that the collaborative mode of organizing transactions has become quite attractive in many industries. Today's firms increasingly operate in highly technology-and knowledge intensive areas where the sources of knowledge are located more diffusely. Moreover, globalization exposes firms to global competition, but also creates tremendous opportunities for exploiting technologies and competencies more fully than in the past. Carolin Haussler's dissertation acknowledges these new challenges and studies various aspects of collaborative arrangements. Among the questions addressed in her thesis are: Do inter-firm collaboration increase firm value? How do partners in a business alliance allocate control rights? Does contractual structure influence performance? Does the collaborative mode of organizing influence firm dynamics? In her dissertation, Carolin Haussler attempts to answer some of these questions. She uses quantitative econometric evidence and qualitative information from firms. In chapter 2, she presents an event study and analyzes stock market reactions to inter-firm collaboration announcements. The findings suggest that not all firms profit equally from inter firm collaboration. In chapter 3, Carolin Haussler addresses the problems emerging in asymmetrical partnerships, e.g. between large pharmaceutical firms and biotechnology startups. Using a unique dataset on inter-firm collaborations, Haussler finds that the assignment of control rights is mainly related to incentive issues and the bargaining position of firms."
Описание: Gamification: It`s the hottest new strategy in business, and for good reason - it`s helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.
Автор: Christian Reuter Название: Emergent Collaboration Infrastructures ISBN: 3658085851 ISBN-13(EAN): 9783658085858 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ Using the domain of crisis management, Christian Reuter explores challenges and opportunities for technology design in emergent environments.
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