Описание: This book describes a system of mathematical models and methods that can be used to analyze real economic and managerial decisions and to improve their effectiveness.
Описание: Welcome to ANALYZE, designed to provide computer assistance for analyzing linear programs and their solutions. Chapter 4 goes through some elementary exercises to demonstrate computer- assisted analysis and introduce additional conventions of the ANALYZE language.
Автор: Siriphong Lawphongpanich; Donald Hearn; Michael J. Название: Mathematical and Computational Models for Congestion Charging ISBN: 1461497736 ISBN-13(EAN): 9781461497738 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rigorous treatments of issues related to congestion pricing are described in this book. It examines recent advances in areas such as mathematical and computational models for predicting traffic congestion, determining when, where, and how much to levy tolls, and analyzing the impact on transportation systems.
Автор: Andreas Pinterits Название: Coordinating Internet Sales with Other Channels ISBN: 3834908452 ISBN-13(EAN): 9783834908452 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The continuinggrowth of global Internet usage has a remarkable impact on retailing businesses. Customers expect to do business not only through stationary sales channels, but also to order online, pushing companies to introduce e-commerce sales channels. The distribution of goods through newly introduced e-commerce sales channels offers retailers opportunities such as the cost-effective enlargement of their assortment and the attraction of new customers. However, it alsoimplicatesa number ofproblems. In the past, channel con?ictswere usuallyavoided byd- ferentiating the offerings of sales channels. Today, offerings are typically coordinated between a company's e-commerce and other sales channels. In such cases, customers can seamlessly switch between different contact points during their buying process, for example they get the same products for the same price in the different sales channels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design of a performance measurement system for multichannel retailing is presented. It addresses the coordination of distributionchannels from a performance measurement's persp- tive. The author places this book in the context of recent marketing, performance measurement and e-commerce literature. The ?rst part reviews the relevant literature. E-commerce business models for multichannel retailers and their strategic options are discussed. Furthermore, the requirements for modern performance measurement systems are presented. A whole section of the book is devoted to the discussion of success factors for multichannel e-commerce retailers.
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