Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Henderik A. Proper; Robert Winter; Stephan Aier; S Название: Architectural Coordination of Enterprise Transformation ISBN: 3319695835 ISBN-13(EAN): 9783319695839 Издательство: Springer Рейтинг: Цена: 9362.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1 Introduction.- 2 A major transformation at a global insurance company.- 3 Centralised monitoring of pensions in Greece.- 4 Enterprise coherence in the public sector.- 5 Public services opening up to innovation.- 6 Degrees of change in enterprises.- 7 Enterprise transformation from a social perspective.- 8 More than engineering; The role of subcultures.- 9 The need for a use perspective on architectural coordination.- 10 Involving the right stakeholders - Enterprise coherence governance.- 11 Information requirements for enterprise transformation.- 12 Institutionalisation of ACET - Needs and foundations.- 13 The need for model engineering.- 14 Steering transformations with architecture principles.- 15 The need for explicit decision-making strategies.- 16 ACET constructs.- 17 Transformation intelligence capability catalogue.- 18 Coherence management dashboard for ACET.- 19 Guidelines for architecture models as boundary objects.- 20 The ACET information requirements reference model.- 21 Model bundling: Componential language engineering.- 22 Principle-based goal-oriented requirements language.- 23 The EA Anamnesis approach.- 24 Formalising enterprise architecture decision models.- 25 Situational adaptations of ACET.- 26 Conclusion and reflections.
Автор: Kecheng Liu; Rodney J. Clarke; Peter B?gh Andersen Название: Coordination and Communication Using Signs ISBN: 0792375092 ISBN-13(EAN): 9780792375098 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizational Semiotics occupies an important niche in the research community of human communication and information systems. This book examines such topics as the semiotic framework and natural language and, coordination and communication using natural language and other artifacts in a real-life setting.
Автор: Arne Schuldt Название: Multiagent Coordination Enabling Autonomous Logistics ISBN: 3642444954 ISBN-13(EAN): 9783642444951 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume describes the implementation of autonomous control with multiagent technology. The text tackles the challenges of supply network management caused by the complexity, the dynamics, and the distribution of logistics processes.
Автор: Alexander Scheerer Название: Coordination in Large-Scale Agile Software Development ISBN: 3319553267 ISBN-13(EAN): 9783319553269 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores coordination within and between teams in the context of large-scale agile software development, providing readers a deeper understanding of how coordinated action between teams is achieved in multiteam systems.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 10603.00 р. Наличие на складе: Поставка под заказ.
Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Studies marketing from multiple perspectives
Empirical-based, theoretical, and practical
Systematic and comprehensive
Автор: Dieter Ahlert; Benjamin Schefer Название: Vertical Price Coordination and Brand Care ISBN: 3642355692 ISBN-13(EAN): 9783642355691 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.
Автор: Kecheng Liu; Rodney J. Clarke; Peter B?gh Andersen Название: Coordination and Communication Using Signs ISBN: 1461352479 ISBN-13(EAN): 9781461352471 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Coordination And Communication Using Signs: Studies in Organisational Semiotics is a cutting-edge volume that bridges the gap between the technical and social aspects of information systems and information technology.
Автор: Charles A. Ingene; Mark E. Parry Название: Mathematical Models of Distribution Channels ISBN: 1441953027 ISBN-13(EAN): 9781441953025 Издательство: Springer Рейтинг: Цена: 36197.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;
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