Vertical Price Coordination and Brand Care, Dieter Ahlert; Benjamin Schefer
Автор: Diederich Bakker Название: Vertical Brand Portfolio Management ISBN: 3658082208 ISBN-13(EAN): 9783658082208 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.
Автор: James W. Friedman Название: Problems of Coordination in Economic Activity ISBN: 9401046131 ISBN-13(EAN): 9789401046138 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Coordination is extremely important in economic, political, and social life. The volume contains original research on coordination including general game-theoretic questions, particular coordination issues within specific fields of economics (i.e.
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319384422 ISBN-13(EAN): 9783319384429 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319116258 ISBN-13(EAN): 9783319116259 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Описание: A new approach to explaining the existence of firms and markets, focusing on variability and coordination. This approach, called the variability approach, allows us to: show why both the need for communication and the coordination costs increase when the division of labor increases;
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