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Vertical Cooperative Advertising in Supply Chain Management, Gerhard Aust


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Цена: 11179.00р.
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Автор: Gerhard Aust
Название:  Vertical Cooperative Advertising in Supply Chain Management
ISBN: 9783319116259
Издательство: Springer
Классификация:




ISBN-10: 3319116258
Обложка/Формат: Hardcover
Страницы: 149
Вес: 0.42 кг.
Дата издания: 18.12.2014
Серия: Contributions to Management Science
Язык: English
Размер: 234 x 156 x 11
Основная тема: Business and Management
Подзаголовок: A Game-Theoretic Analysis
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.


Supply Chain Management with APO

Автор: Dickersbach
Название: Supply Chain Management with APO
ISBN: 354092941X ISBN-13(EAN): 9783540929413
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Offers an overview about the supported SCM processes and explains how to implement SAP APOTM in a company. This book introduces modelling approaches and explains the structure and interdependencies of systems, modules and entities of SAP APOTM based on the release SAP SCMTM 2008.

Lean Six Sigma for Supply Chain Management

Автор: Martin James
Название: Lean Six Sigma for Supply Chain Management
ISBN: 0071793054 ISBN-13(EAN): 9780071793056
Издательство: McGraw-Hill
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Цена: 8921.00 р.
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Описание: A unique, 10-step improvement process for identifying and solving the root causes of supply chain problems using the latest Lean Manufacturing principles-updated to cover kaizen events, big data analytics, customer loyalty metrics, security, and sustainability

Vertical Cooperative Advertising in Supply Chain Management

Автор: Gerhard Aust
Название: Vertical Cooperative Advertising in Supply Chain Management
ISBN: 3319384422 ISBN-13(EAN): 9783319384429
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.

Vertical Brand Portfolio Management

Автор: Diederich Bakker
Название: Vertical Brand Portfolio Management
ISBN: 3658082208 ISBN-13(EAN): 9783658082208
Издательство: Springer
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Цена: 9141.00 р.
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Описание: Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.

Vertical Software Industry Evolution

Автор: Pasi Tyrv?inen; Oleksiy Mazhelis
Название: Vertical Software Industry Evolution
ISBN: 379082805X ISBN-13(EAN): 9783790828054
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Their investments on software turned their technology-specific in-house procedures into modern layered OSS/BSS.This book analyzes the status and the future evolution of OSS/BSS software industry from multiple viewpoints including technology diffusion, vertical disintegration and evolution of a vertical software industry.

Vertical Price Coordination and Brand Care

Автор: Dieter Ahlert; Benjamin Schefer
Название: Vertical Price Coordination and Brand Care
ISBN: 3642355692 ISBN-13(EAN): 9783642355691
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.

Supply Chain Risk Management

Автор: Ken Sigler, Dan Shoemaker, Anne Kohnke
Название: Supply Chain Risk Management
ISBN: 1138197335 ISBN-13(EAN): 9781138197336
Издательство: Taylor&Francis
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Цена: 10104.00 р.
Наличие на складе: Поставка под заказ.

Описание: The book presents the concepts of ICT supply chain risk management from the perspective of NIST IR 800-161. It defines a complete and correct set of processes, activities, tasks and monitoring and reporting systems.

Handbook of Information Exchange in Supply Chain Management

Автор: Ha
Название: Handbook of Information Exchange in Supply Chain Management
ISBN: 331932439X ISBN-13(EAN): 9783319324395
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Sharing accurate and timely supply and demand information throughout a supply chain can yield significant performance improvements to all members of the supply chain. Despite the benefits, many firms are reluctant to share information with their supply chain partners due to an unequal distribution of risks, costs, and benefits among the partners. Thus, incentive mechanisms must be in place to induce communication, cooperation, and collaboration among all members of a supply chain.

The issue of Information exchange/sharing has been examined by various researchers over the last 15-20 years. However, there is no research book that compiles various approaches, analyses, key implications, as well as future development of this area. This book will serve as a handbook for researchers who are interested in learning the state of the art of the line of research in this area and explore open research topics in this area.
Contributors, all leading researchers, have committed to delivering 18 chapters, broken into four distinct sections covering the Value of Information Sharing, Contracting and Information, Information Signaling, and Incentives for Information Sharing.
E-Logistics And E-Supply Chain Management

Автор: Graham, Manikas & Folinas
Название: E-Logistics And E-Supply Chain Management
ISBN: 1466639148 ISBN-13(EAN): 9781466639140
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
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Описание: Business models rely on the development and use of technologies in logistics and supply chain management in order to continually improve business processes. <em>E-Logistics and E-Supply Chain Management: Applications for Evolving Business</em> explores the creation of integrated supply chains, the developments of virtual business, and the processes of re-engineering for business development. This reference source is useful for researchers, students, and practitioners to provide an academic and pragmatic approach to electronic logistics and supply chain management.

Supply Chain Management And Logisti

Название: Supply Chain Management And Logisti
ISBN: 1466577878 ISBN-13(EAN): 9781466577879
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Designed by practitioners for practitioners, this book provides a wide-spectrum resource on many different aspects involved in the supply chain management. The book is an in-depth discussion on both general techniques and specific approaches to a broad range of important, inspiring, and unsolved questions in the field.


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