Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319116258 ISBN-13(EAN): 9783319116259 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319384422 ISBN-13(EAN): 9783319384429 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Dieter Ahlert; Benjamin Schefer Название: Vertical Price Coordination and Brand Care ISBN: 3642355692 ISBN-13(EAN): 9783642355691 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.
Автор: Wei Wang Название: Vertical Specialization and Inclusive Growth in China ISBN: 0081006276 ISBN-13(EAN): 9780081006276 Издательство: Elsevier Science Рейтинг: Цена: 16338.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "
Vertical Specialization and Inclusive Growth in China" discusses the two interrelated developments that have transformed the Chinese economy in recent years. First, the global community has increased calls to foster inclusive economic growth, with China embracing this trend. Second, the explosive growth in China s trade resulting from international vertical specialization production and trade networks which has complicated the notion of inclusive growth in the Chinese context.
This book assesses these two trends quantitatively, giving evidence of the link between vertical specialization and inclusive growth, and then decomposing the inclusive growth effects of vertically specialized trade into six components: GDP growth, export growth, FDI, environment, employment, and innovation. It further explores the differing impact of conventional trade and processing trade on inclusive growth, providing direction for future policy. This second book by the author to consider vertical specialization stresses the importance of integration in driving inclusive growth. Argues that inclusive growth and vertical specialization analyses must be performed togetherGives quantitative evidence for the link between vertical specialization and inclusive growth in ChinaInvestigates the different impact of conventional trade and processing trade on transition to inclusive growth in China, using comparative analysis techniquesOffers insight on forming future policy in China to increase inclusive growth"
Автор: William H A Johnson Название: Project Strategy and Strategic Portfolio Management ISBN: 1606495968 ISBN-13(EAN): 9781606495964 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The success of a project depends on how well it is implemented; and the success of its implementation depends on how well the project is planned. This title describes the philosophy of taking a strategic approach to project management and explains why adopting a strategic perspective is important.
Автор: Oliver Yu Название: Technology Portfolio Planning and Management ISBN: 1441942025 ISBN-13(EAN): 9781441942029 Издательство: Springer Рейтинг: Цена: 16977.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
From the large overall scope of planning and management of technology, Technology Portfolio Planning and Management: Practical Concepts and Tools will focus specifically on the concepts and tools for the planning and management of an investment portfolio by a government or a business organization for either the development or the application of technologies. A portfolio is a coordinated combination of technologies that achieve a common objective for the decision-maker. Thus, the book will focus on those concepts and tools for selecting and modifying such a combination of technologies that will be either developed by a technology supply organization, such as a national laboratory or a corporate research center, or adopted by a technology application organization, such as a government administrative office or a corporation management department, to either advance public goals (such as space exploration or disease eradication) or enhance corporate strategies (such as improving productivity or increasing competitiveness).
In addition, many concepts and tools to be discussed in this book are well-established technical disciplines of their own: Analytic Hierarchy Process, Expected Utility Theory, Time Series Forecasting, Scenario Planning, Linear Programming, Dynamic Programming, Decision Tree Analysis, Real Options Theory, and Project Evaluation and Review Technique. The purpose of this book is to utilize the basic principles and practical applications aspects of these concepts and tools that are particularly relevant to technology portfolio planning and management.
Автор: Heding Tilde Название: Brand Management ISBN: 113880469X ISBN-13(EAN): 9781138804692 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Поставка под заказ.
Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
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