Marketing Aspects of International Business, G.M. Hampton; A. van Gent

Автор: Scott L. Hoffman
Название: The Law and Business of International Project Finance
ISBN: 0521708788 ISBN-13(EAN): 9780521708784
Издательство: Cambridge Academ
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Цена: 12514.00 р.
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Описание: Project finance requires careful analysis and structuring of a wide variety of risks. This 2007 third edition addresses these risks and their resolution, and details the necessary elements of a successful project financing. Mirroring the structure of an actual project finance deal, this all-in-one handbook examines each step of the process.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.

Автор: Usunier J et al
Название: International and Cross-Cultural Business Research
ISBN: 1473975891 ISBN-13(EAN): 9781473975897
Издательство: Sage Publications
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Цена: 7602.00 р.
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Описание: Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

Название: International business and information technology
ISBN: 0415325420 ISBN-13(EAN): 9780415325424
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology, offering a much-needed overview of the key trends in IT and global business management.